I actually kinda like the setting more than the ads. But still, it really reminds the beauty of Switzerland where the brand originated. So I like it a lot.
Now I remembered what that shot of Anna with the bags reminded me of. It reminds me of the shot of Natasha in the stairs with all those bags from Gucci SS08
This campaign is totally redeemed by those latest shots. Loving the colouring and quite moody also.
The first shot looks like Anna jumped onto some shelving in a store and just plonked herself down and made a proper mess of the display.....just no need to stuff so much product into one shot and then the other shots do the exact opposite.
Love the video until when Anna walks out, the way she lean against the wall somehow seems unnatural and try-hard
other than that, the video and the campaign is great
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