Brioni S/S 2011: Hilary Rhoda by Tom Munro

[VogueElle Addict]

Fashionandrunway.com

The new SS 2011 advertising campaign shows only an apparent simplicity, characterised by a light and contemporary mood, with a clear focus on the product.

The concept highlights a „leisurewear“ character, in order to create a strong impactant graphic campaign, still determined by Brioni core values: the timeless elegance, the unic style and the quality; for a dynamic, demanding and international consumer.

In order to represent the company’s universe, the project links two parallel dimensions: the portait, actor of the Brioni spirit, that embodies Brioni’s aesthetic values, and the product, that represents the quality and the style that make the difference.

Tom Munro is the photographer, internationally known for fashion, beauty and celebrity protography.

The protagonist faces are Philippe Reynaud, appreciated for his capability to express Brioni‘s sense of style, and Hilary Rhoda, internationally known for her innate elegance that brings class and refinement to the project.

 

[Deleted member 1957]

niice! very classy

 

[Squizree]

Hilary's beauty is painful

 

[ParisFashionMuse]

classic!

 

[mikeijames]

i knew they would feature that necklace, but they took kicked up the class level quite a bit with the black and white shot. i like this comingling of the brioni hauteur with that trademark alessandro sexiness.