Bruno Pieters for Hugo Boss

[Deleted member 7575]

I read a tidbit in WWD (an issue from this week I think) that Bruno Pieters may take over design duties for Hugo Boss's womenswear, menswear, and accessories. According to the newsbite Hugo Boss has denied any pending design hires. This should be an interesting development. His recent foray into menswear has been exciting and he'd add some much needed (IMO) excitement to the Hugo Boss label.

Anyone know more about this?

 

[ilaughead]

YES! So exciting! And an added plus is that Boss is so well distributed!

 

[JamieCD]

oh please.. bruno you should not be like another karl for H&M!!!

gallianoke is that tru?

hope that d not be another dirk bikkemberg!!!!!!!!

 

[Diorling]

I looove Boss, it's inexpensive, fits well, made well and is available practically anywhere...It wouldn't kill them to spice things up, I can only have so many black crewneck tees...

 

[JamieCD]

thats tru.. inexpensive..but quality!!! and if you wear soemthing hugo boss and go tto the disco.. a bunch of ppl have the same :-(

but for college ect its ok:-P

 

[Squizree]

I adore Hugo Boss, its the most masculine label I've seen. And really classy. They just need to put in a bit more pizazz in their fashion, I hope it'll happen with this guy.

 

[iyemstoopid]

wow...! it seems like such an odd pairing, but way to go hb for considering him for the job. i dont normally shop there, but if bruno is in charge they definitely caught my interest.

 

[Scott]

errm...i hope that's just a silly rumour. i think HB is the most grotesque,utterly boring label to slip off anybody's tongue.

 

[albertli1984]

from wwd.com

HUGO RIGHT AHEAD: Could Hugo Boss AG, headed by executive Bruno Sälzer, soon be welcoming another Bruno into the fold? Word has it the German fashion giant has been in talks with Belgian designer Bruno Pieters to helm its Hugo Hugo Boss brand. It is understood Pieters would design Hugo women's, men's and accessories collections. A Hugo Boss spokesman said he could not confirm any design hires.


Can't wait to see..........

 

[*sayan]

errm...i hope that's just a silly rumour. i think HB is the most grotesque,utterly boring label to slip off anybody's tongue.

how will he manage all at once? considering he's also 4th year teacher...

 

[Lena]

excellent news, i'm so happy Bruno Pieters making a comeback and cashing in on his talent , even if it is with HB

(at least both their product quality standards and their advertising standards are quite high)

 

[Scott]

+isn't he still working with Delvaux? he seems to have so much on his plate. and i understand,that it might be great money-wise but he is doing three collections a season basically. that's alot of work considering how intricate alot of his pieces are.

 

[brian]

^ you just don't want it to be true...

 

[Spacemiu]

This could be very good or bad

 

[JamieCD]

we will see how it turns out!!!

 

[albertli1984]

from wwd.com

Hugo Boss Brand Appoints Creative Pair

Friday, April 27, 2007

By Miles Socha and Arthur Zaczkiewicz


PARIS — Hugo Boss AG on Thurs­day named a new creative duo for its Hugo brand, with Eyan Allen as creative director and Bruno Pieters as art director.



Anyone knows, what's different between creative director and art director ?

 

[melt977]

^ I would guess that the creative director is responsible for the concept and the art director for the execution....

 

[Lena]

here is the entire wwd article, of today

Hugo Boss Brand Appoints Creative Pair

Published: Friday, April 27, 2007
By Miles Socha and Arthur Zaczkiewicz
PARIS — Hugo Boss AG on Thurs*day named a new creative duo for its Hugo brand, with Eyan Allen as creative director and Bruno Pieters as art director.

The creative structure is a new one at Hugo, a trendy label founded in 1993.

The previous creative director was Volker Kaechele, who left the company in December.

Allen, who will be coordinate the collection and manage the creative team, has held similar posts at Ellesse, Nike, Puma and Adidas in Europe.

Pieters, who has a signature label in Antwerp, will maintain that business and act as an external consultant for Hugo, responsible for the design and strategy of the collections. WWD first reported that Hugo Boss had its eye on Pieters on April 19. Both men start at Hugo on June 1.

Hugo is in 48 countries, with some 1,100 points of sale for men's wear and 370 for women's wear, which was added in 1998.

Meanwhile, bolstered by a stellar performance of its women's wear business as well as strong sales of shoes and leather accessories, Hugo Boss AG on Thursday posted robust first- quarter earnings.

The Metzingen, Germany-based firm said net income for the quarter ended in March jumped 18 percent to 70 million euros, or $92 million. Dollar figures are at the average exchange rate.

Earnings before interest and taxes increased 13 percent to 99 million euros, or $130 million.

Sales for the period gained 9 percent to 500 million euros, or $655 million. On a currency-adjusted basis, sales rose 12 percent, the company said in a statement.

The women's wear business "performed particularly well," the company said, adding sales rose 42 percent to 62 million euros, or $81.2 million.

Sales of shoes and leather accessories increased 26 percent to 58 million euros, or $76 million. Sales of Hugo Boss retail climbed 28 percent to 52 million euros, or $68 million.

The company said sales in Europe rose 11 percent to 366 million euros, or $480 million. In local currency, sales in the U.S. jumped 17 percent. In euros, sales gained 7 percent in the U.S. to 54 million euros, or $71 million.

from wwd.com

 

[albertli1984]

So anyone can tell me that who designs HUGO HUGO BOSS line ?

I love Bruno Pieters, I hope he is.

 

[JamieCD]

Bruno Pieters is very cool.. love him ya can marry him actually:-P