This looks really promising! Love the colours, and the faint ennui. Danko Steiner had one of the worst Burberry campaigns last season, but based on this one shot I hope he got this campaign all to himself. Would like to see the rest of the shots.
How odd that we now get campaign debuts via Elle Canada of all editions!
I'm going to be seeing alot of Freja for the next couple of months!
I'd like to see more of this campaign before I judge, but I like the styling, the casting, and them standing in the water gives it just a slightly offbeat edge that I appreciate.
The clothes are the stars here, but it's not done in an obvious way. It's a good balance.
I loved those suits on the runway and I'm happy they made it into the campaign. I am getting burned out on Freja, she's everywhere!
I mean, I get what Riccardo is doing but I'm not sure it's enough. The clothes are sometimes gorgeous, sometimes very underwhelming. The same goes for the photography. There is no exciting energy, it feels like a dusty brand desperately trying to revamp itself which is actually what it is. But repackage it, for crying out loud.
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