It's a good campaign...I like it. I think the bourgeois shots are good and very fresh for Riccardo. I'm not used to that kind of things by him.
It's going to be very difficult to get used to two approach on one vision thing. I get that Riccardo has to save his CEO's A** by showing that the brand also wants to speak to millenials but i almost wish he did it like he did at Givenchy (one season Couture, the other more street inspired) because it's a lot to take in. And i think, at Givenchy, it was done in a more inclusive way.
I wonder if at one point the two aesthetic will merge because i wonder if he will be able to do it for 5 years.
That being said, we can see that Riccardo is good at campaigns. Nicolas did the "mutilple photographers" and failed completely.