its a terrible and cynical collection. Hes so serious, no quick wit and zero connection to the heritage of the brand. what a mismatch this whole thing has been.
It might be an okay collection for him, but for the brand its an absolute disaster. there is nothing here to buy.
He has completely hollowed out this brand, with his soulless collections, redundant rebranding (that generic high way typeface) and unimaginative store designs and merchandising. Not that Burberry was fabulous to begin with, but it has so much potential when done right! At its best it connects with culture and music, at its worst its a checkprint on lace...