Burberry "Trench" S/S 2020 : Hannah Motler & Reece Nelson by Davit Giorgadze

[Benn98]

Burberry "Trench" Spring/Summer 2020

Photographer: Davit Giorgadze
Set Designer: Jabez Bartlett
Stylist: Edem Dossou
Hair: Franziska Presche
Makeup: Janessa Paré
Cast: Hannah Motler, Reece Nelson




Design Scene

 

[RaisinBoy]

The way it's styled doesn't speak "Trench" to me. It's all about the accessories. I really don't understand Burberry these days, I have no idea what they're trying to do, apart from making one of the most iconic pieces of wardrobe ever look dull and pedestrian.

 

[bluestar]

^ Agreed. These photos also feel so lifeless...definitely not making me want to buy a Burberry trench lol

 

[Benn98]

This is about as imaginative as a lookbook, or filler editorial in British Vogue. I just don't get how time, effort, and money was pumped into this campaign. Sure some of Hannah's shots look great, mostly the close-up ones, but the entire setup has been done to death by Balenciaga seasons ago. Just shows how out of touch Tisci is with Burberry. Not a single menswear piece I'd like to have.

 

[aracic]

Looks like a Pre-Fall lookbook, and a bad one at that. I loathe Riccardo's use of caps, especially those hideous big backward ones. They look so unflattering! And those big bags too... pity.

I miss Kate x Mario for Burberry.

 

[Lola701]

While I like that Edem got the job but I really think that maybe Riccardo needs Carine back in his team.
There’s nothing desirable about a girl looking miserable in a « factory ». He had Eva Herzigova in his Lookbook and have this as a cast for his campaign...

It’s sad and gloomy...And yes, it does not make anyone want to buy trench-coats. It does not even make anyone go to a Burberry Outlet store.

 

[SophiaVB]

Looks a bit Balenciaga to me? Just without the humor...quite sterile.

 

[Phuel]

Absolutely lifeless AF. If I’m being particularly generous, it resembles a Caterpillar campaign that would run in Arena Homme Plus in the early-2000s as clever irony against all the glamorous campaigns. But truth is— it’s so dull it looks like one of those Automative Workers/Postal Workers/Assembly Plans ads for workers union/recruitment/advocacy.

 

[avonlea002]

I like Riccardos Burberry (design wise) but at the same time I find it very confusing. Whats the point of making million campaigns for each product.

 

[phungnam96]

Talking about glamourising sweatshop...