This really is an incredible ad. What I love in the second one is that even though Lara's face is completely and utterly captivating, it doesn't take away from the impact of the clothes - which is, after all, what a campaign image should do.
That said, it's a little sad to see David Sims replaced - it gets tiring when M&M, I&V and Meisel seem to get every single big campaign. Also, as much as I love Lara I can't help but think what this would look like with Kristen or Stella in it...