Calvin Klein Collection F/W 10.11 : Lara Stone by Mert & Marcus

^True, but I think to make it more iconic, the clothes should be better, since a campaign (generally) is about selling clothes, and when they're shown very upfront like this, it gets difficult because there's not many tricks to make them better. Of course that's much like the brand, but still.
 
True, I agree with you. But I feel like Calvin Klein campaigns never fully focus on the clothes. It's more about selling an appeal or lifestyle. Though, I really loved the Spring/Summer 2009 campaign with Anna Selezneva. That really made me look at the clothes. While this, I focus on Lara.
 

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