It‘s easy in our today's time to get lost in the 'image' aspect over the actual product and the fact that Celine chooses this specific presentation format doesn’t do much to deny the fact that in truth, Hedi Slimane has always been a very product-oriented designer whose proposal at the very core is largely time and ageless.
There‘s suiting and outerwear, denim and footwear (mostly boots) in mostly classical colors that customers of and age can wear. It‘s for the most part an urban uniform for the kind of people that might be before disciples of Helmut Lang and in many ways, Hedi’s clothes are the logical continuation of Helmut Lang, obviously with his very own flavor but in essence a belief in that particular wardrobe and way of dressing.
I can only underline a 1000th time that the presentation, the styling and more fashion forward pieces make you believe this is a very young and fashion-victim-y way of dressing but what’s great about Hedi had always been that there’s something for everyone there, from a very edgy proposal to more classical clothes. What they all have inherent is that the cutting and construction is superb, I have barely seen a designer whose pattern grading was as accurate as with Hedi - I had men in size 52 or 54 wearing his suits and they looked great, the cut just felt more modern than Helmut’s when Dior Homme landed on the scene!