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Everyone complaining about Carine's involvement: it's not like Chanel campaigns were doing any better before she came along. Those ads, circa 09-11, were dreadful. They had this overreaching cinematic feel that made the images look more editorial-like than ad-worthy.
Let's not forget that last season's campaign was stunning.
I would never define these ads as great but to pinpoint the mess solely on Carine is unseemly.