5 stars already and we've only seen a snapshot of only one image included in the campaign?
I don't think it looks "classic" chloe, but perhaps this is more of something we'd associate the brand with, unlike last season. When I think of Chloe I tend to think of girls doing things that girls do; an ordinary scene with a sense of voyeurism (which is why I think that Jansson was such an appropriate photographer). I think of femininity and effortlessness. That said, I also think it would look better if there were more girls included in a single frame. There's too much geometric shapes for me to appreciate this and I'm bothered by the hair and the use of the space. I guess I'll wait to see more, though.