I just feel there are WAY too many shows. I know it is a part of marketing, but I feel having so many shows is useless. Shows used to be so special, but now the brands will release a new shirt and feel it needs a shows. Come on. Let’s find a new way to market the « off season » shows and leave the spectacle to HC and PAP ! I’m tired !!!
I know why they do it, but it seems so expensive. Dior, including Homme, is doing 9 to 10 shows a year:
• Men's Fall and Spring Couture in January
• Women's Fall in March
• Women's Pre-Fall in March/April
• Women's and Men's Cruise in May/June
• Men's Spring in June
• Fall Couture in July
• Women's Spring in October
• Men's Pre-Fall in December
For a good decade before Kim Jones' arrival, their yearly output was capped at 7 shows. Pre-Fall was a lookbook collection and Homme was only a biannual affair.
In comparison to LVMH houses:
• Marc Jacobs and Kenzo only do 2 shows.
• Givenchy does at least 2 to 4 shows, depending on whether shows are co-ed and if they're currently producing Couture collections.
• Celine and Loewe do 4 shows.
• Louis Vuitton usually does 5 shows.
• Fendi does 6 shows.
Even other larger luxury houses don't show half of that amount, with most houses keeping their yearly output at 2 to 3 shows with notable exceptions. The only house that does as many shows as Dior is Armani, but they're split 2-4-4 between Privé, Giorgio and Emporio. Everything else is kept for showroom appointments and lookbooks.