Lola701
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I don’t think it’s a 360 or an exclusive contract.I think they signed Beyonce for Tiffany, no? Or was that just a one-off campaign?
Anne Hathaway for example is the face of Versace, Sisheido and Bulgari. I don’t think she has a fragrance contract though…
Beyonce being the face of Tiffany is like Anne being the face of Bulgari.
If I remember well, when she was the face of L’Oreal, Beyonce became the face of an Armani fragrance. And so in her public appearances she wore a lot of Armani and couldn’t wear direct competitors.
This will likely be the same for Rihanna.