Maybe if I hadn't seen the mainline campaign before this, but I'm really not impressed.... Lara looks good, but she really is just on automatic Lara-mode here; the dress in the first image looks pretty awful; and the background seems completely extraneous. The second ad is better, but possibly only because those red dresses are infinitely more flattering and less awkward looking than the first.... Overall, a pretty lacklustre campaign so far for me