And they used Alexa Chung on their cover at a time when it seemed totally appropriate - if the news is correct, UK Vogue have apparently decided to use her for a March cover at a time when there's controversy about her - and they're the bloody magazine that made such a fuss about sizing recently, what with Alexandra Shulman's 'letter to designers'. Make up your mind as to what you're promoting! Or are we going to get someone else on the March cover at short notice?
The point is, there was a great time to get hold of Alexa and do a cover. Bazaar did it effortlessly, but Vogue seems to have itself in a bit of a bind where the cover choice who'll ensure the issue sells, is a popular demonstration of something they spoke out about last year.