Albert and doo888, thank you for your excellent analysis. Very fascinating. The more I think about it the more I am beginning to develop the idea I have been toying with for a while now about how people's actions are as much character-based as they are culture-based. What I'm hearing is that regardless of race, the fascination with showing off wealth prevails in most societies. More and more I wonder whether showing off wealth is not as much an issue of culture (derision of the shallow material wealth vs. the bling bling worship of it), but simply a matter of means (the desire already present in the majority). I am looking here at the new economies, and getting back to Russia. Everything you guys say about HK, China, Japan can be applied there as well. I am sure the same can be said about other emerging economies (i.e. the new members of the EU). I am very tempted to blame the culture here, but I would like to avoid that trap.
I would like to point to something else, something that can be called a satiation principle. Imagine this, you are a victim of a shipwreck, you drift around the ocean for weeks without food, and then you are saved by another ship. The captain lays out a lavish feast for you. What do you do first? Do you go for caviar and champagne, or do you gorge on anything within your arms reach? You do the letter, of course. But, once you are full and the initial hunger subsides, you start picking the better pieces. In a few days you do stick with caviar and champagne. The same can be applied to the emerging economies. People in Soviet Russia did not have access to the luxuries of the western world. After the collaps of SU the people who could afford (and they were by far not the paradigms of humant intellect and culture) it, jumped on everything they could get their hands on. But what were the means of communicating luxury to them? Western magazines, big advertisers, Champes-Elysee shops. Do you see an Ann Demeulemeester boutique on Champes-Elysee? Do you see her advertise in Vogue? No.
However, once the shipwrecked gorged on their Versace (and they still do), and at the same time (and it took time) more people became richer (not the criminals and pop-stars), more choices were needed. People started looking at different things, more complex things, more subtle things, the non-kitsch (because make no mistake, Russia has an incredible cultural heritage and a very diverse and vast art scene). Hence, proliferation of stores like Le Form (a.k.a. Faust's-Wet-Dream
http://www.leform.ru).
And the same analysis can be applied to any country, whether it was France during Louis XIV, the U.S. during the 1920's, or China today.
One can say, what about the blingbling culture proliferating in the US/UK (and I'm sure in the continental Europe too, but not as much maybe). I can only point to the celebrity culture, and to bring your attention to the background of most celebrities. The Jay-Z's and the Beckham's of today, where were they yesterday? Just as poor and uneducated. Just as much without the means of attaining the material wealth as those in Soviet Russia.
So, these are a few thoughts. The analysis are incomplete of course. I haven't touched upon the individual character as much as I should've. Who knows what other factors are there. The cause for the action is always complex and probably can never be fully explained, but we can always give each other food for thought
.
It would be interesting to hear Runner's thoughts on this thread.