Frederic01
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BOF
They are embarrassed to send it out??! Who can blame them???!!!!!She described it perfectly! The brand is aspirational and now nobody can’t afford it. And I wonder why they didn’t send things to influencers…
Their new bag is nowhere to be found on peoples arms during FW.
Well everybody made fun of the Chess line bags , looking like bare buttocks or scrotums ....They are embarrassed to send it out??! Who can blame them???!!!!!
I'm interested to know how good the quality is. Please let me know.I love Lee’s Burberry.
I bought a reversible trench coat already and pre-ordered a blouse and a pair of sandals.
If that's the case, then it might be smarter to take a more Dries/Isabel approach to pricing the runway collections. The offering, aesthetic and visuals are strong, but they don't say "2k for a skirt, 4k for pants".I don’t really know if the problem of both houses is the same. The success of Burberry was never dependent on their abilities to release It bags and shoes. They needs to sell clothes! The clothes are great, the price is not right.
The quality is good. Good cotton, perfect finishing. A honest product. I’ve never been disappointed by the quality of Burberry, particularly the runway or runway-inspired stuff. Their quality is more sketchy when it comes to the products they have in department stores and outlets. But considering that a lot of Riccardo stuff was unsold I guess people will good quality items in outlets too.I'm interested to know how good the quality is. Please let me know.
If that's the case, then it might be smarter to take a more Dries/Isabel approach to pricing the runway collections. The offering, aesthetic and visuals are strong, but they don't say "2k for a skirt, 4k for pants".
This will always be the problem with his line. To buy things from Lee's Burberry, you'll have to really want it to consider buying it at all otherwise there's many cheaper alternatives from more people's "go-to" brands that are regarded to be much more upscale. They completely lost it with this strategy, have they started it at Tisci's tenure by slowly raising the price i think it would have worked since he has/had a cult following. Just needed a bigger marketing push.I’m not sure I would have paid the full retail price. It took me a lot of time to decide to pay that price for a Burberry trench
they can still do it with Daniel Lee.This will always be the problem with his line. To buy things from Lee's Burberry, you'll have to really want it to consider buying it at all otherwise there's many cheaper alternatives from more people's "go-to" brands that are regarded to be much more upscale. They completely lost it with this strategy, have they started it at Tisci's tenure by slowly raising the price i think it would have worked since he has/had a cult following. Just needed a bigger marketing push.
You know what, I think that the pricing is an issue now because people actually wanted the pieces. There was a genuine interest in this new Burberry. Riccardo’s stuff was already expensive but because his vision did not worked with Burberry and paradoxically was a success in Asia, the rest of the world did not catch up. And they went on public sales too.This will always be the problem with his line. To buy things from Lee's Burberry, you'll have to really want it to consider buying it at all otherwise there's many cheaper alternatives from more people's "go-to" brands that are regarded to be much more upscale. They completely lost it with this strategy, have they started it at Tisci's tenure by slowly raising the price i think it would have worked since he has/had a cult following. Just needed a bigger marketing push.
i agree with most of what you say but in terms of perception, it’s nearly impossible for them to compete with Hermes/Vuitton/Dior.they can still do it with Daniel Lee.
Daniel has with him a very successful Bottega Veneta in his resume, (and I dare say more impact than the current designer). So it is entirely possible, they just need to thread it very carefully.
The problem for me with Burberry is the perception of the brand, too diluted by all the non high fashion items and usually worn by people whose styles I dont look up to ( then again, I think these days, even those people have stopped wearing the Burberry check anymore, like I dont think fake Burberrys are a trendy item anymore, vs say LV, so that is actually a good thing).
Some of Daniels runway pieces actually look good, marketing is reasonably good too, pricing are not so I guess they need to work harder to make people realise and subsequently go buy the born-again Burberry. Like what Lola said, the quality is top notch, so it shouldnt be competing with the likes of Acne/ APC but with LV/ BV/ Dior/ Hermes and the likes. Now, we just need to be convinced, more testimonials from people like Lola will help.
ps. I am in Japan and I went to their website on Google chrome and it got stuck at the `accept all cookies` page, annoying to say the least. Better fix it, especially for such a big luxury market like us here.
well said about the distribution, totally agree on that and the possibility to turn around the branding perception is almost impossible.You know what, I think that the pricing is an issue now because people actually wanted the pieces. There was a genuine interest in this new Burberry. Riccardo’s stuff was already expensive but because his vision did not worked with Burberry and paradoxically was a success in Asia, the rest of the world did not catch up. And they went on public sales too.
I don’t know wh
i agree with most of what you say but in terms of perception, it’s nearly impossible for them to compete with Hermes/Vuitton/Dior.
They can compete with Versace, with Coach.
Burberry is an upscale brand, an aspirational brand. I know more men who owns a Burberry Peacoat or trench coat than a Dior. And for them it’s a status symbol but also a quality symbol.
Distribution is what separates those brands in terms of perception. Hermes has even other layered mystique but why Vuitton, despite the banalization of luxury is still for example seen as more exclusive than Gucci? Their distribution. You can only buy Vuitton at Vuitton. Even their fragrances are not available outside of their stores…Whereas you can buy Chanel or Hermes fragrances (except the exclusives) at Sephora or others.
The suits at Burberry needs to understand that if you want to play in that arena, you have to play by the rules.
We are seeing Kering handle the distribution of it brands.
And the people at Burberry are not ready for this kind of sacrifices! They have to adjust the prices! It’s ridiculous!
The noise about his Burberry not working is getting a bit too loud, I've a feeling he's going to get sacked soon.
The noise about his Burberry not working is getting a bit too loud, I've a feeling he's going to get sacked soon.