Nadège Vanhee-Cybulski - Designer, Creative Director of Hermès

Well I think we might have missed that:

“Hermès has applied to participate in Haute Couture Week, held twice a year in Paris, in January and July. The French luxury brand has made plans to enter the high fashion market "by 2026-2027," said Axel Dumas, CEO of Hermès International, at the presentation of its annual results on Friday, February 14”

Source: Le Monde (Hermès takes on Chanel and Dior in the high fashion market)

The collection will be designed by current womenswear designer…
If done well it will be the hot new thing for the uber rich and make Hermes good money. What other houses have profitable HC? Chanel and Dior? Is that it?
 

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