Daniel Lee - Designer, Creative Director of Burberry

[PDFSD]

someone in the thread was genuinely surprised that a potential new candidate for the role was in the building during the existing tenure of other CD/s. People seem to forget that brands are brutal and would do anything to keep the business going.

agree 10000 % it's not a daycare center for creative tortured souls :-)

 

[proseccotabis]

agree 10000 % it's not a daycare center for creative tortured souls :-)

for sure. its certainly a myth that you're not merely a number here. a brutal industry for the mental state

 

[Lola701]

An unpopular opinion maybe, but Daniel's offerings for Burberry aren't - or should I say weren't, since they are barely promoting/selling them - that bad at all and I am not really blaming him for how the brand is performing.
To me, it's a situation different than, say, Raf at Calvin, because Lee did present things that are in line with what Burberry is as a house and didn't turn it into an unmarketable fever dream. Ok, the duck beanie was a joke and the 1st show overall wasn't a hit in its frumpiness, but most of the stuff I've seen in person looks solid, from his takes on plaid to the variations of loafers with metal plates. People are kind of omitting he is rather capable of putting together things that are grounded, yet desirable (his Bottega was quite strong across many categories and laid the base for its current success + he was obviously responsible for a lot at Céline) and that is very much what's needed at Jil Sander. The Meiers have turned it into a brand of decorative minimalism, a lane crowded by trend chasers who think keeping it reduced means having permanently wet-looking hair, a meticulously curated feed and a coat with no buttons so that you (have to) hold it and look aloof.. while Jil was all about creating things that should be equally functional and aesthetically pleasing due to the focus on fabrics and cuts with a few chosen details. Which is what Daniel did well - his confidently cut shirts, outerwear and tailoring with the signature V were more than satisfying - before he started feeding into the hype machine at BV and then tried to repeat it at Burberry.

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The bomber with the pant is so perfect!

Lee at JS make sense. Renzo Rosso would do anything as long as it has Anna’s approval. She seems to be very supportive of Lee, wearing the ugly Burberry scarf, attending stores opening, featuring his clothes…etc.

I’m sure Anna will also have her say in whoever takes Margiela too.

Those brands aren’t advertisers as far as I know so, having her approval means constant coverall. He can blow Diesel’s money at Vogue and support her various projects.

 

[blueorchid]

At this rate they are going to hire Vicky Beckham as Burberry CD...

Just make sure she copies the right designers and it could work!