Daniel Lee - Designer, Creative Director of Burberry

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Yeah i support that too...I'm sure Remo understood the problem and he visualized Burberry seen by different designers like he does with Moncler....
 
jeanclaude said:
misstweed.com

Moncler étudierait une offre pour Burberry

Moncler envisagerait de faire une offre d’achat de Burberry pour créer un géant des vêtements d’extérieur.
misstweed.com misstweed.com

Moncler interested in buying Burberry...more boring conglomerates in the making...
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a hopeful optimist in me is hoping this is for the best for Burberry to be honest.. this is probably the best thing that can happen to burberry in this scenario, right now.
 
FashionPower said:
Moncler...LOL one of the most scam brands out there
Ready to see Burberry getting higher prices and all production lines outsourced to Romania and China LOL
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Romania where gucci dior and tods and LV makes stuff already ..China has some of the best factories for some things like outerwear and sneakers like ...but i get what you mean :-) the illusion of made in europe
 
also prada for years makes stuff in both countries its on the labes of the clothes and shoes
 
PDFSD said:
also prada for years makes stuff in both countries its on the labes of the clothes and shoes
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Yeah I get your point, that's why I think Prada is another huge scam brand with the plastic Saffiano bags and all the outlet outerwear made in Romania. Also Prada with the branding "PRADA MILANO DAL 1913" was smart enough to fool naive people about the idea of timeless italian style and craftmanship.
But at least Prada has the heritage and the brand influence: one thing is to buy a 30x production cost price Prada item to flex in front of people who do not know anything about fashion, one thing is to get a tacky check pattern windjacket / bowling bag...also even if Prada sells a lot of items appealing to hypebeasts (thinking of the bucket hats in Re-nylon) it never ends up looking tacky and ghetto boi like anything Gucci, Burberry or LV
 
FashionPower said:
Yeah I get your point, that's why I think Prada is another huge scam brand with the plastic Saffiano bags and all the outlet outerwear made in Romania. Also Prada with the branding "PRADA MILANO DAL 1913" was smart enough to fool naive people about the idea of timeless italian style and craftsmanship.
But at least Prada has the heritage and the brand influence: one thing is to buy a 30x production cost price Prada item to flex in front of people who do not know anything about fashion, one thing is to get a tacky check pattern wind jacket / bowling bag...also even if Prada sells a lot of items appealing to hypebeasts (thinking of the bucket hats in Re-nylon) it never ends up looking tacky and ghetto boi like anything Gucci, Burberry or LV
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agree but with some nuances :
- that prada had a moment they promoted made in India for embroidery and woven leather , japan for denim and other countries.
- also i would like to stress that made in italy is not always equal to quality there are things some specialist factories can do especially in tech wear that italy don't have the machines for as they did not invest in some fields of fabrication and know how.
- there are bad factories on both sides of the sea let's say.

it's a bit like the myth of typology of clients when mentioning luxury or high fashion buyers : that x country people like only x brand or style while there are lawyers of commonalities in regions and also distinctions that are more region or typology of people based.

it's not so black and white like Miuccia Prada said that if you travel the world most rich top clients have allot in common and want (pretty much) the same things.

i think it takes more time to educate people on what makes an item or garment well made but this is too boring and thus people rely on made in italy as a guarantee for well made.

how long did it take hermes to make clients understand that bags hand stitched with saddle stitching is a sign of quality 20 years at least i would say and still its not common point in luxury buying

most brands want to cash in now not wait 20 years to educate clients
 
  • Puck news
On those Moncler-Burberry rumors: Shares of Burberry jumped on Monday after Astrid Wendlandt reported that Moncler was “mulling” a bid for the Italian luxury brand—reinforcing, at the very least, the notion that somebody should save Burberry from itself. Alas, the stock dipped back down after investors raised an eyebrow about the rumor.

I did a little recon, myself, too. And after talking to people on both sides, I confirmed that the deal chatter is far, far from real. There have been conversations in the Moncler building, but it sounds like they were largely speculative. (Representatives for both companies said they don’t comment on rumors.)

  • Some on the Burberry side wonder if this was just bankers causing trouble and trying to spark some deal heat—there has long been an M&A premium on the stock—or if some other force (an influential shareholder, maybe?) was clandestinely attempting to will an acquisition into existence. Could Moncler even afford Burberry? Also, Burberry just got a new C.E.O. and morale in the building is at a 10-year high.

    That said, if Burberry is going to be acquired, perhaps there is no better future owner than Moncler. After his appointment just a few months ago, Burberry C.E.O. Joshua Schulman made it clear that he viewed the English heritage label as not just a luxury brand, but a luxury outerwear brand, and that he would be working to ensure more people owned Burberry coats—the check-lined trench, yes, but also the duffle, the motorcycle jacket, etcetera. Remo Ruffini, the C.E.O. of Moncler, did something similar when he took over in the early 2000s, transforming the outerwear company into the go-to option for wealthy people in search of both ski jackets and upscale alternatives to the Patagonia down “sweater” to wear off the slopes. Likewise, Burberry should be the go-to option for wealthy people who need a nice, not-too-heavy overcoat to wear to work and on the weekends.

    If Moncler did buy Burberry, I suspect that the company would emulate the strategy applied by LVMH when it acquired Rimowa: Focus relentlessly on the core product, stop discounting, and exit as many tacky wholesale situations as possible. That’s exactly what Burberry has been trying to do on its own, but a variety of distractions—weird ready-to-wear, lofty handbag ambitions, tough comps in China—made that harder than the company’s two previous C.E.O.s, Jonathan Akeroyd and Marco Gobbetti, anticipated.

    Ruffini did exactly this in the early 2000s with Moncler, and more recently with Stone Island, which he acquired in 2020. That deal, which involved another brand once favored by chavs and now beloved by finance bros, has been generally successful, despite sales dropping 5 percent in the first half of the year as the company pulled back on sh*tty wholesale and focused more on the direct business. And Burberry is a much bigger opportunity. Its brand awareness is already off the charts, and as the world gets warmer, and the weather more unpredictable, a lighter-weight-but-protective coat, like a trench, becomes a wardrobe requisite.

    Would anyone else buy Burberry? Perhaps Tapestry, although I suspect this is the last thing on C.E.O. Joanne Crevoiserat’s mind after the F.T.C. blocked the company’s Capri deal. (There’s a scenario where the Tapestry board sells off underperforming Kate Spade New York and Stuart Weitzman, buys Burberry, says goodbye to Crevoiserat and promotes Schulman to run the new group anchored by Coach and Burberry, but that’s just a scenario.) Kering looked at the business years ago and concluded that it required too much of a turnaround. Then there’s LVMH, which would never buy it outright because it’s not a transformational purchase. LVMH already owns a small stake in Moncler, which has the outerwear expertise—why not let them do the dirty work, and simply reap the benefits as a minority investor? They can always buy the whole Moncler group someday, adding another division to an ever-growing portfolio.
 

fashionnetwork.com​

Burberry's new CEO faces outlet and pricing dilemmas​

Burberry 's new CEO , Joshua Schulman , faces a daunting task in reviving the British fashion and luxury brand, whose sales have fallen sharply this year while its share price has fallen 40%, fuelling speculation that the British firm is a possible takeover target.

The luxury sector as a whole is currently struggling, as high interest rates and inflation have increased consumer reluctance to spend. However, Burberry has underperformed its peers.

Yet Burberry shares rose in value on Monday, following a report that Italian brand Moncler was considering a bid for the British brand. Both companies declined to comment.

Schulman, the company’s fourth CEO in 10 years, previously served in the same top role at Coach and Michael Kors and is expected to unveil a new strategy for Burberry when the group reports half-year results on Nov. 14.

Some investors and analysts say Burberry’s roughly 56 outlet stores should be a top priority for Schulman, as they could distract consumers and the market from attempts to push the brand into the luxury high-end.

Burberry uses outlet stores in China, Japan, the U.K. and the U.S. to clear excess inventory and sell last year’s collections of its signature trench coats, plaid scarves and handbags at discounted prices. “Burberry has tried to raise the bar for the brand, but putting it in outlets has undermined and even compromised that strategy,” said HSBC

analyst Aurelie Husson-Dumoutier. “A trench coat from the 2019 collection is not that different from a similar piece from the 2024 collection, so if I can get it for half the price, why wouldn’t I?” he added. Reducing exposure to outlet stores would be costly for the British company, as they account for nearly 30% of its sales and 50% of its profitability, according to HSBC estimates. But the measure may be necessary if Burberry is targeting the premium end, which would also mean a higher valuation for its share price, analysts say. “If Burberry were to go down the premium route (like Coach), the price-earnings multiple that the market is placing on those brands could be half that of the true luxury players,” said Ashley Wallace, an analyst at Bank of America. “The complication is that Burberry is a bit in the middle right now.” In addition to having had multiple CEOs over the past decade, Burberry has also seen three creative directors in the past seven years, from Christopher Bailey to Riccardo Tisci and now Daniel Lee , each of whom has brought different styles, logos and fonts to the storied label’s signature motifs, which has led to confusion over its brand identity for many. Lee, who joined the label two years ago, made his name at Bottega Veneta with a series of successful “it shoes” and “it bags,” including the £3,140 ($4,071) “Jodie,” which reinvented the Italian brand’s signature intrecciato leather and appealed to Gen Z shoppers.
 
The problem is not that outlets exists. The problem is that brands like Burberry, Gucci, Prada are producing items for outlets!

Because Dior, YSL, Valentino, Givenchy and others have always had outlets. It has never hurt the image of the brand because the items that were sold there were unsold from old collections! It’s simple as that!

That’s where we should get seasonal prints. And seasonal or crazy designs.

And the worst thing for Burberry is that the outlet price is actually what the retail price should be.
 
Lola701 said:
The problem is not that outlets exists. The problem is that brands like Burberry, Gucci, Prada are producing items for outlets!

Because Dior, YSL, Valentino, Givenchy and others have always had outlets. It has never hurt the image of the brand because the items that were sold there were unsold from old collections! It’s simple as that!

That’s where we should get seasonal prints. And seasonal or crazy designs.

And the worst thing for Burberry is that the outlet price is actually what the retail price should be.
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glitz.jpg

prada made outlets profitable with for outlets produced merch..... it seems its a contributing part of the growth numbers now
 
Demna said:
Burberry Brings Back Paul Price as Chief Product Merchandising and Planning Officer
Retail veteran Price is rejoining Burberry in an expanded role, and is one of the first big management appointments under new CEO Joshua Schulman.
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Again. Unless they fix their price point and close all those outlets, nothing is going to work for them. Paul Price might do an amazing job and have superb ideas, but until Burberry addresses the real problem they are not going to see movement on sales in the way that they would like.
 
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