Designers Switching Houses & Moving to New Brands | Page 54 | the Fashion Spot

Designers Switching Houses & Moving to New Brands


Their first collection was over hyped to hell and back among the general masses because it fit the echo chamber that is the current fashion zeitgeist. Jump to Spring 2023, and it's a whole new proposition that was further directed by the suits by fall 2023. It was never going to last. It seemed their mantra for Trussardi was "now lets just do it in leather" which failed to work.
Reading this gave me an aneurysm.
 

The word luxury is a bit over-used in this case…
Beyond the fact that it was a bad casting, investments weren’t made to expand anyway.
Trussardi has not been hot since the Milan Vukmirovic days and it was fabulous for them as he was a « One man does all » creative director.

Maybe they should follow the Bally model which I think has the potential to work…


Is Berluti really selling ? They really toned it down with the RTW and I didn't see any new shops opening. Plus other brands have improved their offering (Bally, Ferragamo, Brioni, Zegna)...

It sells because they have a very loyal customer base and the service is extremely good. In a way the fact that they never expanded allows them to do what they did in terms of artistic direction because their core customer base goes for shoes and accessories…
Berluti much like Loro Piana are very small businesses compared to all the brands at LVMH so the risks are less important in a way..

‘But as Arnault proudly said: All his businesses are profitable.
 
Michele at Lanvin could be interesting as he could revive the opulence of Alber's era to a modern consumer.

Him at Chanel is a bit more questionable, but maybe the Wertheimers are preparing to truly move on from Karl Lagerfeld.

I heard Michele was going to be creative director of Bulgari.
 
^ It's rather obvious Trussardi wanted to replicate the Daniel Lee at Bottega Veneta moment, but as nobody really cares about the brand, it just didn't work at all. However, the fail must have been massive as the entire board resigned. I wonder if Trussardi survives this as a brand or it's gonna be turned into license-oriented thing.

I don't think a lot of people realize that Trussardi's price point is actually lower than Coach.

Anyways, it seems like this shake up has less to do with them and more to do with the fact that the entire board quit.

They have huge problems.
 
In : Moose Knuckles - Carlos Nazario
Interesting…
If Karl Templer can do Ports1961, Ib Kamara, OW…Why not. It’s a very commercial brand in a way so it will be interesting to see how he will elevate their status…

I hope it also means that he will stop styling Ami by Alexandre Mattiussi.
 
Chanel would be an excellent choice. Lately their accessories have been lacking creatively. It would be wise to hire the accessory guy who can also do good RTW. When the time comes to hire a new creative director I hope Virginie will stay with the house because she ran the atelier like a well oiled machine. Nonetheless whoever gets Alessandro will certainly get their money’s worth.
 
When the time comes to hire a new creative director I hope Virginie will stay with the house because she ran the atelier like a well oiled machine.
I am pretty sure the ateliers are well-oiled with or without her, there are enough premières and couture or atelier executives, and all the M19 companies or departments have they own CD. Plus Virginie makes them do horrible stuff, she's a complete waste of ressources.
And if a new CD is appointed, I am also sure he or she would let go Virginie asap. The new CD would fear the influence or resentment of the former CD, even maybe pettiness or sabotage.

That's being said, Alessandro would be an excellent choice for Chanel; the accessories are just so boring and dated right now, Alessandro would make a blast there.
 
Michele for Chanel? No…

Chanel is in need for a dose of modernity. I liked that Karl didn’t endlessly tried to recreate the 80’s/90’s or even 2000’s. Do I need someone to recreate the feeling of 80’s Chanel for the new generation? No…

Modernity and being inventive is needed at Chanel.

I can see Michele working for a house that has a kind of lifestyle approach or a smaller brand to revive. I think his aesthetic can be extended to interior and things like that. But above all, I want to see his work without him having to rely on logos…

I can picture Michele at Moschino, it could work...but I cannot picture him at Chanel or Lanvin. He needs a playful and pop brand (Moschino, Castelbajac, Enrico Coveri...).
The main question about Lanvin is: Can they afford him!?
Moschino why not really…
It won’t be fun in a very pop culture way as it was under Jeremy but it can work. One thing about Alessandro is that he gives good tailoring.
 
A bit off topic, but I would like your thoughts on this video concerning new creative directors and people who judge them:


While I'm getting the overoptimistic toxic positivity that I usually get from most of his videos concerning criticism towards designers, but I want to know if it's just me or something else
 
Maybe he has a point about people who judge them from a certain perspective, but the "I was at Ludovic's first show at Ann Demeulemeester" said enough for me about where he's coming from. I don't know who he is referring to specifically, but calling people's criticism "intellectually dishonest" while at the same time trying to genuinely relate a superficial narcissistic Ludovic social media stunt to anything to do with Ann D and Margiela themselves is soooooooo so so embarrassing. This "intelligent and nuanced" conversation about fashion is not really all that interesting when it's all about analyzing and comparing apples to oranges for content creation.
 
A bit off topic, but I would like your thoughts on this video concerning new creative directors and people who judge them:


While I'm getting the overoptimistic toxic positivity that I usually get from most of his videos concerning criticism towards designers, but I want to know if it's just me or something else

I mean sure, Ludovic's first show for Ann was pretty quick to be jumped on but also it isn't a good example here because it was rightfully done. Most people saw through the hiring tactic made and Ludovic's own intentions as a designer. This person also just feels so contradictory, living in a state of blissful ignorance. People forget the point of criticism, and to also say I was at the show then to follow up with "I believe I can't provide a valid criticism until after the first 2 years" is dishonest. It's another way of saying I'm playing favourites without explicitly saying I'm playing favourites.

That is an issue with all these new "critics" though. They're happy to dish out their thoughts with invincible ignorance without making that strong of a criticism. They end up not saying anything of worth in the end and feed into the typical clichés that they call the industry out for at their own volition, but that's okay because they're the one doing it. Call them out on it and it becomes very proof by assertion because they have sponsorships to uphold, front row seats to keep warm and ***es to kiss.
 
Everybody will hate me here, but i would love to see Michele at Fendi.

He worked under Karl Lagerfeld and Silvia Venturini Fendi in the late 90's and helped to achieve great results with it's leather goods. I believe he's still on good terms with Silvia. He is even capable of doing Couture. Fendi it's in a dire need of a restart.
Bonus: Arrivederci Kim!
 
Everybody will hate me here, but i would love to see Michele at Fendi.

He worked under Karl Lagerfeld and Silvia Venturini Fendi in the late 90's and helped to achieve great results with it's leather goods. I believe he's still on good terms with Silvia. He is even capable of doing Couture. Fendi it's in a dire need of a restart.
Bonus: Arrivederci Kim!
That would be really interesting to see. Fendi is more flexible than Gucci too, so he could do very well there.
 
Everybody will hate me here, but i would love to see Michele at Fendi.

He worked under Karl Lagerfeld and Silvia Venturini Fendi in the late 90's and helped to achieve great results with it's leather goods. I believe he's still on good terms with Silvia. He is even capable of doing Couture. Fendi it's in a dire need of a restart.
Bonus: Arrivederci Kim!

It sounds good actually. One of my favorite Fendi collection is FW2000, which in terms of maximalism and excess can rival with Michele and in his later seasons, Karl was really in that « Forest Fairytail » vibe.
My issue with Michele is still how much is take on the past can be overwhelming. How can it be modern without it looking like straight from the Thrift store.
Because Fendi RTW or Couture under Karl never looked « Passé » (I even loved that infamous controversial First Haute Fourrure collection). But he needs to have a voice in menswear too I think.


A bit off topic, but I would like your thoughts on this video concerning new creative directors and people who judge them:


While I'm getting the overoptimistic toxic positivity that I usually get from most of his videos concerning criticism towards designers, but I want to know if it's just me or something else


I think we were really too spoiled in the 90’s and 00’s because the standards were too high. There was a competitive atmosphere (even before the corporatism of the fashion industry) so behind that idea of getting a seasoned designer was also the idea of someone being confident and aware of his aesthetic.

So, it was expected for a designer’s first collection to set the tone of his tenure. So, while I think the YouTuber is making some points, he is missing the bigger picture. Add to that, the general low standards in the industry today.

Michele’s first collection for Gucci was radical even if it looks more commercial than anything he did before. But Michele was clever because the greatness of his collection was that it was familiar to what people have loved and enjoyed about Gucci under Tom Ford or even Frida but still radical in terms of aesthetic and presentation.

Not every great tenure start with a bang. Karl at Chanel started slow, the same for Balenciaga by NG, Lanvin by Alber. What is interesting about those tenures among others is that they are still about that idea of classicism, of being able to show that you get the house you are entering but that you are confident enough to show your personality. Even someone like Miuccia Prada. Her first collection for Prada in retrospective said it all already but she was building her language in the following seasons.

But I think nowadays, there’s a lack of designers knowing the history of the house (and when I mean history, it goes beyond watching the shows on Vogue.com). You have to know the clientele, everything and on top of that, have a clear vision and a clear goal.
When you look at the work of Ludovic de Saint Sernin or the guy at Nina Ricci, even if we can agree that one succeeded and the other failed, it doesn’t seem like they get it.
 
But I think nowadays, there’s a lack of designers knowing the history of the house (and when I mean history, it goes beyond watching the shows on Vogue.com). You have to know the clientele, everything and on top of that, have a clear vision and a clear goal.
When you look at the work of Ludovic de Saint Sernin or the guy at Nina Ricci, even if we can agree that one succeeded and the other failed, it doesn’t seem like they get it.

I would say this is a problem with most of the designers out there today who were born in the 90ies and that generation in general who grew up with the internet primarily as their source of 'research' (or lack of, if you will) - Having taught in fashion design courses, I noticed their interest in the history of fashion to be far limited from the students predecessing them. Compared to that, I remember how I went every month to that one shop in my home town that was selling print publications such as The Face or i-D with anticipation over the latest issue and to go to the shops that were carrying all the designers that were important in the late 90ies and early 2000s.

Growing up during the heydays of McQueen, Chalayan, Ghesquiere, Helmut Lang and Tom Ford, I agree with you that those were years of particular flourish in design with brands operating in particular niches whereas today, they have to cater to audiences so wide spanning that a point of view too 'distinct' it could be alienating in some parts of the world or to specific audiences is considered problematic, or else we wouldn't have designers like Maria Grazia Chiuri or Virginie Viard helming the top two high fashion brands right now.
 

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