^ Brioni has never been about fashionable stuff (except for those fantastic womenswear collections in late 2000s). The target demographic is very stable so I don’t see the need to hire him, it’s just not a brand that need a renovation, “if it ain't broke don't fix it” type of brand. Versace and Pilati is like night and day, it will never work 😅. I think his ultimate aim is Armani and probably CdG (Rei is his idol).