Diesel S/S 2009 : Jon Kortajarena

[Mchunu]

even though i am just assuming, perhaps the image is supposed to actually be this way?

it looks better,no?

snapped by elenab, flipped by me

 

[elenab]

Yes darling thanks

 

[Deslin]

Loves it.

 

[Street_a_Licious]

 

[cesarcmma]

hahaha love it...

 

[Mchunu]

diesel.com via spiceboy

thanks spiceboy

 

[spiceboy]

ur welcome =)

I am not sure it will be only Jon in this campaigns, judging by the last few Diesel campaigns this might even be the only Jon K photo

 

[shely]

Elena @ MH

 

[crosidan]

Jon is outrageously hot in these.

 

[Flashbang]

^sure thing!

 

[MyNameIs]

What are they implying by the last ad?

 

[crosidan]

What are they implying by the last ad?

Altogether, I see this as:

A patient manipulating his psychiatrist by using the latter's fetishes, this is occurring at the psychiatrist's home (notice the handsome furniture and the bowling trophies).

In picture #2, Jon's reaction is what it is because:

A) The older man has become privy to his game.
Or
This could be their first meeting.

This could also be just an "older guy pays younger guy to do freaky stuff" kind of thing. The second picture could then mean the older guy may be propositioning the younger for the first time or he's propositioning him to do something completely new and out of the younger guy's range of comfort.

This can also be mix and matched.

 

[cato.]

What are they implying by the last ad?

Gay for pay non ? Karl & Brad is that you?

 

[bittercain]

Diesel never disappoints me

 

[CharlottefromCA]

Gay for pay non ? Karl & Brad is that you?

Exactly. Foot Fetish. Rates negotiable. Will host.

 

[Ed..]

ANOTHER WORLD: Diesel is continuing its surrealistic direction in its ads for spring, which will break in February magazines, including GQ, Details, Flaunt and Nylon, as well as outdoors in major cities like New York and L.A. Using black-and-white images shot by John Scarisbrick, the ads center on darkly enigmatic scenes such as an elderly foot fetishist worshipping model Jon Kortajarena’s Diesel high-top sneakers or a ramshackle apartment filled with cats. Rock progeny Alexandra Richards makes a cameo in one of the ads, which were photographed at 1896 Studios in Brooklyn.

“There are no messages, themes or commentary to understand,” explained Diesel creative director Wilbert Das of the hipster take on David Lynch. “Our objective is to intrigue and provoke a thought.” As for fall, Das worked with Stockholm-based ad agency FarFar on the new campaign.

The cinematic quality of the ads is taken further on the Diesel Web site, where the scenes are turned into short films. Diesel declined to divulge the ad spend for the campaign, but the Molvena, Italy-based company typically budgets 5 percent of sales for marketing annually, and that has not changed, according to a spokesperson. From January to September of this year, Diesel spent $5.8 million on U.S. advertising, according to TNS Media Intelligence

— David Lipke (WWD 12/12/2008)

 

[Bengt]

OMG, I love this ad! And that old man looks like Domenico Dolce..

 

[spiceboy]

OMG, I love this ad! And that old man looks like Domenico Dolce..

not nice of u to say that, lol

 

[fer19dog]

so funny lol

 

[Deslin]

I like your analysis crosidan lol