misstweed.com
LUXURY DOWNTURN HITS SOME MORE THAN OTHERS
This week’s set of quarterly results demonstrated the extent to which some brands were much more resilient than others to the current luxury spending downturn. On the one hand, you had Hermès, Moncler and Prada Group posting surprisingly strong growth – with Prada’s Miu Miu breaking all records with an 89 percent spike in retail sales thanks to the popularity of its rebel college girl looks
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Investors tend to be suspicious of companies that put too much emphasis on such matters such as diversity, inclusion and carbon footprint. It can mean that they do not have much to say about their past and future performance. Valentino declined Miss Tweeds request for comment about its results.
Meanwhile, Kering said its flagship brand Gucci was suffering, particularly in China.
Saint Laurent, its strongest growing fashion label these past two years, was also going through a rough patch. Claire Roblet, in charge of Kering's investor relations, said the group did not expect trading to "improve sequentially in Q2" and was more confident about the second half.
Kering did not really discuss Gucci's fundamental issues. It believed its strategy was right and "regarding the management of the brand, we consider that we have the right set up," Roblet said.
However, after a year it's become clear that Gucci's designer Sabato De Sarno is not up to the task. How long is Kering planning to live in denial of that fact?
How many managers will have to leave the brand before it recognizes that fact?
Miss Tweed reported last month that many members of Gucci's senior management team had left or were planning to leave as they do not believe in De Sarno's vision. Kering did not reply to several requests for comment. Proof is in the numbers.
If De Sarno had created buzz and excitement around Gucci, traffic in stores would be much higher and the brand's results would be better, never mind what products are in store. Kering cannot put all the blame on the downturn for the brand's underperformance.
At Kering's annual general meeting on Thursday, two days after the group's first-quarter trading update, CEO François-Henri Pinault said his teams were
working hard to make the group's brands more exclusive and desirable, especially Gucci. "It will take some time but we'll manage," Pinault said. About the collapse of Kering's shareprice, he said.
"You're disappointed, you're frustrated — me too, I'm the first, be sure of that... It's a permanent concern."
Kering shares have slid 14 percent this year, compared with LVMH up 10 percent, Hermès rising 20 percent, Prada gaining 43 percent and Moncler up 17 percent.