Discussion: The State of Kering | Page 33 | the Fashion Spot

Discussion: The State of Kering

My prediction: Demna will beat Sabato but his Gucci will not replicate the success of Alessandro Michele’s or Frida Giannini’s earlier tenures—let alone invite any comparison to Tom Ford. Gucci will continue to falter until Saint Laurent emerges as Kering’s flagship brand. If Maria Grazia Chiuri manages to carry over her commercial appeal from Dior back to Valentino, we could see a new hierarchy take shape. YSL > Valentino > Gucci by year 2030.
 
Kering’s stock is up 30% since the beginning of the year. It started to climb after Luca de Meo’s appointment was announced. I guess it will take some time before we see the first effects of any changes he’s proposing.
 
So their chance at their biggest possible cash cow is now in the hands of L'Oréal for a mere €4bn. Fantastic.
 
Why are they making the same mistake twice? They should offload creed but should try to keep beauty in house. I know there are money issues but you know…

I’m really not against dismantling Kering at this point. They should free themselves of YSL.
 

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