Discussion: The State of Kering

[fashionisnotfunanymore]

My prediction: Demna will beat Sabato but his Gucci will not replicate the success of Alessandro Michele’s or Frida Giannini’s earlier tenures—let alone invite any comparison to Tom Ford. Gucci will continue to falter until Saint Laurent emerges as Kering’s flagship brand. If Maria Grazia Chiuri manages to carry over her commercial appeal from Dior back to Valentino, we could see a new hierarchy take shape. YSL > Valentino > Gucci by year 2030.

 

[justpassingthrough]

Luca de Meo at Kering: Revolutionizing Luxury with Speed and Customer Focus

Explore Luca de Meo's new rules to revive Kering: halving production times, customer-centric approach, and early positive results at Gucci. A paradigm shift from automotive to fashion.

www.nssmag.com

 

[style_expert]

Kering’s stock is up 30% since the beginning of the year. It started to climb after Luca de Meo’s appointment was announced. I guess it will take some time before we see the first effects of any changes he’s proposing.

 

[justpassingthrough]

 

[LadyJunon]

So their chance at their biggest possible cash cow is now in the hands of L'Oréal for a mere €4bn. Fantastic.

 

[Kanzai]

Yes, very well L’Oreal!

 

[Kimihiro]

Why are they making the same mistake twice? They should offload creed but should try to keep beauty in house. I know there are money issues but you know…

I’m really not against dismantling Kering at this point. They should free themselves of YSL.

 

[Vikingtop]

The new CEO seems to change the strategy of the conglomerate quite strong.... this is a major change in strategy. I think if they sell now Kering Beauty they will never get it back.

But if this is a good occasion.... Kering bought Creed Perfume...for 3.5 billion....now they sell again.. for 4 billion maybe.....

 

[Lola701]

For me it’s a stupid decision on a long term. It will solve a short term issue (like selling YSL beauté did to PPR at the time) but they will lose in the long term.

And again I don’t understand why they only launched niche fragrances for Balenciaga and BV as those brands probably need 1 mainstream fragrance.

For me, Kering beauté is an asset.

It’s ridiculous to think that Kering beauté will own for 50 years the right to exploit the beauty entities of those brands. 50 years is INSANE!

 

[FashionPower]

Stupid business move indeed.
What was the point of acquiring Creed just to sell it, alongside all the other licenses, after roughly 2 years?
Also, were they fighting with L'Oreal to get back the YSL beauty license?
Now we're gonna keep getting YSL fashion direction completely detached from the makeup artistic vision (they are still stuck in the Hedi heroin rock chic...).
Meanwhile we have 10 and 8 niche different parfums for Balenciaga and Bottega, respectively, while competitors focus on maximum 4 items with better management and sales (at YSL they're pushing on Black Opium, Libre, MYSLF and all the flankers).