Discussion: The State of Kering

[Milanese Fashion Dreams]

Bottega Veneta, the only brand from the roster performing decently, has a perfume selection comprised of EIGHT niche fragrances.

the biggest mystery to me. campaigns are getting more boring . and the fixation on jacob elordi is inexplainablee to me . the prices are absolute craziness, and the doesnt fit like a glove . so to me their good performance is really a mystery lol

 

[PDFSD]

the biggest mystery to me. campaigns are getting more boring . and the fixation on jacob elordi is unexplainable to me . the prices are absolute craziness, and the doesn't fit like a glove . so to me their good performance is really a mystery lol

 

[Milanese Fashion Dreams]

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exactly.
i was recently puzzled when i saw that chanel ad with him and margot robbie on rotation on television, and yet he is also everywhere with BV. confusing.

 

[LadyJunon]

the biggest mystery to me. campaigns are getting more boring . and the fixation on jacob elordi is inexplainablee to me . the prices are absolute craziness, and the doesnt fit like a glove . so to me their good performance is really a mystery lol

It's because they slotted perfectly into that "quiet luxury" ideal that has been so prevelant throughout the last 3 years. Funny enough, BV's growth has been marginal (+1-2%) and they finally hit a -1% for Q3. If BV joins the rest of Kering's downward spiral, that might be a good thing.

 

[yslforever]

It's because they slotted perfectly into that "quiet luxury" ideal that has been so prevelant throughout the last 3 years. Funny enough, BV's growth has been marginal (+1-2%) and they finally hit a -1% for Q3. If BV joins the rest of Kering's downward spiral, that might be a good thing.

It's the version of "quiet luxury" which claims to be quiet because of the no-logo policy but which is still an immediately recognizable status symbol (and imho very loud).
Part of the success of BV is that they offer that plausible deniability and faux humbleness to those looking for attention and a status symbol.

Also I do believe that marginal gross was just innovative ways to assess inventories and account returns, but I am not the Hinderburg Research group.