Am I the only one who finds the word 'aspirational' when applied to a fashion brand, especially in this economy, slightly insulting?
Aspiring to throw one's money down the drain, do they mean?
Someone can't be considered aspirational if they have already bought from the mainline, can they? Especially if they would do so, again, if the prices hadn't gone through the roof.
They won't lower the prices of the mainline, despite the prices of non-precious metal commodities coming right down? That seems insane, to me.
It's not as though they didn't benefit from the bubble, because they did.
If they hadn't, I wouldn't blame them, at all, for holding firm, but designer prices in the UK are at 3, or 4, times what they were in 2002 (and the vast majority of that is not due to the weak pound); it's completely insane!
New clients might be happy enough, but I simply can't imagine that bringing back a diffusion line (that will probably be priced at well above the 2002 mainline price, for far lower quality) will cut it when it comes to enticing back these former Versace clients, do you?
Fair enough, one needs to protect the brand, so to reduce prices too far would be a mistake, but they've got a
very long way to go before that could happen, so these design houses really need to return to the old mark-ups they used to employ before the bubble, IMO.