Emporio Armani Diamonds For Men Fragrance : Mathias Lauridsen by Terry Richardson

[FrenchCactus]

Well, the target consumer is a teenager/young man, so it's not surprising they picked a young model

 

[Street_a_Licious]

uhm... no

if their target customer would be regular young men/teenagers, the ideal casting choice would be a guy in his mid 20s with a bit more of a rugged look.

boy-ish looking guys would be for a more.... middle aged, possibly gay customer.

it's all about selling who they'd want to be (or be with). the regular teen won't look at an ad for a product, fronted by a boy-ish looking guy, thinking 'i want to be that guy.'

 

[Lanbim Cord]

i can't stand this ad!Mathias looks like a playboy!

 

[FrenchCactus]

uhm... no

if their target customer would be regular young men/teenagers, the ideal casting choice would be a guy in his mid 20s with a bit more of a rugged look.

boy-ish looking guys would be for a more.... middle aged, possibly gay customer.

it's all about selling who they'd want to be (or be with). the regular teen won't look at an ad for a product, fronted by a boy-ish looking guy, thinking 'i want to be that guy.'

Interesting. I guess they got it all wrong at L'Oréal They think "young consumer --> hire young model" and probably made this choice to differentiate Emporio from their regular line too.

 

[Donatello89]

as bad as the perfume. Armani perfumes and adds are cheap, they don't even represent luxury.

 

[Street_a_Licious]

Interesting. I guess they got it all wrong at L'Oréal They think "young consumer --> hire young model" and probably made this choice to differentiate Emporio from their regular line too.

eh

i wouldn't blame it all on L'Oreal. they tend to get things right.

the other Emporio lines also use more 'manly' looking models.

at least pick guys that look like 'College' and not 'Junior Year in Highschool'

 

[IAmLordZen]

First look at the HQ image


scoop thanks to blackruby

 

[testinofan]

thankssss look very good mathias, but i like the original campaing with Joss Harnet

 

[testinofan]

Here the video of the making of commercial

 

[buddleja]

I think in the video he looks perfect, but they have chosen a really strange photo for the campaign, Mathias can do so much better...

 

[mark draws a map]

Love the video. Mathias is dreaming as always.
Does anybody know the names of songs?

 

[Flashbang]

The commercial:

 

[ad041715]

So refreshing to see Shannan.