FrenchCactus
Vogue Paris Intern
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Well, the target consumer is a teenager/young man, so it's not surprising they picked a young model 

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uhm... no
if their target customer would be regular young men/teenagers, the ideal casting choice would be a guy in his mid 20s with a bit more of a rugged look.
boy-ish looking guys would be for a more.... middle aged, possibly gay customer.
it's all about selling who they'd want to be (or be with). the regular teen won't look at an ad for a product, fronted by a boy-ish looking guy, thinking 'i want to be that guy.'
Interesting. I guess they got it all wrong at L'OréalThey think "young consumer --> hire young model" and probably made this choice to differentiate Emporio from their regular line too.