the new 'Private Collection Tuberose Gardenia' Aerin Lauder -the grandaughter of Estee Lauder- appears in the ad.
perfumesmellinthings.blogspotWhen Estée Lauder launched Private Collection, she allegedly shared with the public a scent which she originally created for herself and a few friends. Paying the tribute to her grandmother, and at the same time offering herself as a replacement for the Estée-the aspirational model- in the minds and hearts of consumers