Fendi "Fan di Fendi" Fragrance : Anja Rubik, Abbey Lee Kershaw & Karmen Pedaru

[*Bianca*]

fashionmag.fr

Fendi présente Fan di Fendi

Son dernier lancement parfum remonte à il y a trois ans avec Palazzo. Absent des rayons depuis l’hiver dernier, il est remplacé par une toute nouvelle fragrance, féminine également, et qui a bien l'intention de faire mieux que son prédécesseur. Place à Fan di Fendi.

Fruit du travail de Delphine Lebeau-Krowiakj, à l’origine du jus, PLI - Parfums Luxe International – à la conception et Fabien Baron pour le dessin du flacon, chapeauté par François Demachy, Directeur du développement olfactif parfums LVMH, Fan di Fendi s'adresse aux "femmes libres (...) sensuelles, joueuses et électrisantes". Sa commercialisation quant à elle est pilotée par la nouvelle structure du groupe, baptisée LVMH Fragrances Brands.

Programmé pour être un succès, le lancement, prévu pour septembre, s’appuie sur un plan média de choc, "hot et rock'n'roll" avec campagne presse et TV jusqu’à Noël.

Les égéries Anja Rubik, Abbey Lee Kershaw et Karmen Pedaru jouent de leur charme sous la direction artistique de Fabien Baron, et photo de Darius Khondji, les Kills en fond sonore.

 

[maxlinden]

i only recognize Abbey, Karmen looks like Caroline Trentini

its a tad too much. i dont know why but i dont like it

 

[VogueGirl8910]

Nice.

 

[purplethistle]

I also don't like it that much. If each of the three girls had been isolated in their own shot it was have been better. But together with their three very different expressions leaves me very confused as to what kind of scent it might be. So to be frank I only like the bottle and the background

 

[testinofan]

Great photo, great ad, great botle loveeed!!!!

 

[Edita]

Karmen looks ok, Abbey looks like Edita and Anja OMG

 

[mrsjamesdean]

It looks like a tacky desktop wallpaper.

 

[iperlchen]

Well yeah, it lacks all kinds of sophistication. Seems club girls are the main target for this perfume ("femmes libres, sensuelles, joueuses et électrisantes" ).

 

[KatherineCouture]

Nice ad.

 

[Carla-A]

I'm not fond of the glitzy mood of the shot, and it somehow reminds me of that how interesting danse scene in Remember me. Such a waste, wonders could have been done with this stellar trio.

 

[Squizree]

There really isn't anything difficult to comprehend. It's 3 young girls in a nightclub, dancing and sweating. Who do you think the perfume is for? Obviously young party girls.

 

[mousyy]

to be honest when i first saw it, i thought it's only one model, Karmen it's hard to recognize anja and abbey, maybe anja look like herself, but abbey..would never say it's her. she looks like natasha. but anyway..im loving it! karmen is looking amazning, it's such a sexy ad. love love love

 

[Eyrene]

I quite like this. Love the trio

 

[tocceve]

Fendi 'Fan di Fendi' fragrance : Anja Rubik, Abbey Lee, Karmen Pedaru by Darius Khondji.

Commercial by Fabien Baron according to the acrticle. I was about to say this doesn't look very Lagerfeld...how tacky is the name though? It will probably sound cool in the commercial but when you think about it.

 

[Chanelcouture09]

^Yeah your right, i was just going to say it doesn't look very Lagerfeld either haha
I Like it, and Fabien doing the commercial ? I'm excited to see the commercial now
over all i like it, but the name just sounds awful, but i love the bottle design, its very classic

 

[abul]

out of 3 faces, there's one that you can barely see, and it's the only beautiful one i mean anja

 

[Cut Copy]

i love this!!!!

 

[Fini]

Terrible effects and what an innovative concept, Karl.

 

[wangster]

Ah, that was Karmen cast for. So we probably won't see her in the Fendi collection ad.

I like it a lot. The target group ... well I think it's not difficult to figure out
I like Karmen the most. Maybe too much gold for me. But all in all very nice

 

[Mchunu]

I actually don't think it's too bad. the bottle looks cool.