Ferragamo S/S 2025 Milan

[TomBlanksFullFatMiuMiu]

Let's not forget Lotta’s failed attempt with Mulberry and a few upcoming designers; she is very good but not at all times, and that's okay

I extremely dislike Ib Kamara’s personal editorial work, but he was the best out of the 5-7 stylists for Max

 

[tricotineacetat]

Largely unimpressive…

 

[90sfan]

Let's not forget Lotta’s failed attempt with Mulberry and a few upcoming designers; she is very good but not at all times, and that's okay

I extremely dislike Ib Kamara’s personal editorial work, but he was the best out of the 5-7 stylists for Max

Ib Kamara is even worse than Lotta… yes, you’re right, Lotta is as good as a designer she works for. Not a miracle worker… She definitely has not made anyone bad seem better.

 

[Xone]

A couple of bags and shoes are not bad...but overall...meh....the ballet theme is so diluted that looks gimmicky....why he insist to do co-ed shows?

His first collection for Ferragamo was the best....but then his vision diluted...i know working with that family is chaos and complicated and it clearly affects the outcome...

 

[rowjellies]

Brands love randomly bringing in Lotta Volkova thinking she will save their image and turn it into Miu Miu (Looking at you Chloe as well)

Lotta stays getting the bag💰i know that’s right

 

[Lola701]

I can’t take “Hf Twitter” seriously at all. The bar is so low for them.

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To be totally fair, when you compare his stuff to the ones from his generation in terms of age, he is quite superior to all of them, just in terms of execution.

Even Alexander Wang who is older can’t deliver this.

So I don’t blame them for loving this.

I think Maximillian is talented but he needs a frame.

 

[LadyJunon]

To be totally fair, when you compare his stuff to the ones from his generation in terms of age, he is quite superior to all of them, just in terms of execution.

Even Alexander Wang who is older can’t deliver this.

So I don’t blame them for loving this.

I think Maximillian is talented but he needs a frame.

I think that Ferragamo really failed Davis, and themselves in a way.

The brand's numbers have been flat (around 1,2-1,4bn) since 2012, so they obviously saw that their strategy wasn't working. They decided to hired Davis, a young emerging designer, with the aim of fully revamping the brand, only to half-*ss it:
- the digital strategy sucks (never deleted the posts pre-rebrand)
- their collection deliveries are constantly late
- it took almost two years to change the logo on their storefronts
- they couldn't even commit to the red colour (dumped it after a year)

Of course, this could be the beginning of a slow-burn strategy with a long term contract (Ferragamo's CDs are known for having relatively long tenures), but I doubt it.

 

[rowjellies]

To be totally fair, when you compare his stuff to the ones from his generation in terms of age, he is quite superior to all of them, just in terms of execution.

Who is there to compare (besides LdSS/Vilmorin/Harris Reed)? Nobody else in his generation has been given the chance to have as big of a platform and resources. He is around 29 years old.

 

[Phuel]

^^^Absolutely!

I think that Ferragamo really failed Davis, and themselves in a way.

The brand's numbers have been flat (around 1,2-1,4bn) since 2012, so they obviously saw that their strategy wasn't working. They decided to hired Davis, a young emerging designer, with the aim of fully revamping the brand, only to half-*ss it:
- the digital strategy sucks (never deleted the posts pre-rebrand)
- their collection deliveries are constantly late
- it took almost two years to change the logo on their storefronts
- they couldn't even commit to the red colour (dumped it after a year)

Of course, this could be the beginning of a slow-burn strategy with a long term contract (Ferragamo's CDs are known for having relatively long tenures), but I doubt it.

...Or the straightup truth that there simply isn’t a desire for his offering, so the much needed investment of his vision for the retail side of the brand remains noncommittal. The corporate-manufactured push for Sabato did nothing for any demand for such mediocre designs, so it’s doubtful that the hype machine would have worked for Maximillian.

If all the supposed online hype for him would translate to consumer desirability, demand, and sales, then the brand wouldn’t be in the slump that it is now. Opening with Wen for this show as a gesture of appeasing a certain customer, is too little too late when they should have given Chinese/Asian representation a stronger seat at the table with the presentation/campaigns when he was first brought on board. That isn’t to say that the brand would have been a success with the Chinese customer had Maximillian and Ferragamo been more inclusive of Chinese representation— because even Alexander Wang seems to have been flatly rejected by the Chinese when he tried to revive his brand in China LOL It just comes down to the designs aren’t appealing. Eh.

To his credit, he’s very good at appropriately adapting his obvious love of the 90s into a decent “curation”— not so much a collection, the same way that Elena Velez adores the Belgium and French gothy romantics and sloppily wrangles her fangirling into a “collection” LMFAO And I’ll give it to him that he’s more sophisticated than Elena and the rest @rowjellies mentioned could ever be. But unless you’re a fashion newcomer that's ignorant of how much he’s appropriated the staples of the 90s and how much he’s copying certain designers so blatantly, it’s all been so consistently reductive. When is he going to stop copying his fashion heroes, and evolve into his own for this brand? How long can the brand survive on their retail offering of classic, conservative footwear and bags, while he continues to cosplay the 90s?

Frankly, he’s just not ready to lead a storied brand and Ferragamo knows it.