Originally posted by mikeijames@Oct 20 2004, 04:15 PM
honey, you're saying that like the marketing engines behind some of your beloved brands don't do the same thing...marketing, advertising, and fashion are interlocked; i say, tom ford and domenico de sole are some of the reasons for that (not to mention bernard arnault and anna wintour and carine roitfeld). sure, gucci is not af vandervost, but every woman can't be an edgy intellectual. it takes a unique connection and insight into the consumer of today to make something that's wildly popular worldwide; a well-cut velvet jacket, in and of itself, does not capture the imagination of a consumer...it's so much more than that. i don't care how well you make a shoe, it's not desireable unless it's in the right stores and worn by the right people. i don't know how or why you are making the arguement that marketing and advertising should be somehow demonized? that's not how most people see it. not in this country at least. if your problem with celebrity culture, we can discuss that in theory, but don't fault tom ford for earning his keep off of it. he's just a man that got the mandate to control and direct the creations and image of a superbrand. and he was extremely good at it.
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noone is questioning ford's appeal as a marketer. it's the designer part that people on tFS were dissatisfied with. i'm trying to remember "architectural masterpieces" that the blonde is referring to in her original post, but all i see is logo ridden handbags.