I don't think Gemma is the new Kate Moss just because each of them is completely unique. I understand in the sense of fame, that yes they both have reached a level higher than most models do but Kate is also known for her bad girl image while Gemma does not really evoke much personality (please don't take offense, she's merely more reserved). It's really comparing apples and oranges. To be honest, I'm not sure just how long Gemma's fame can last. I definitely cannot picture what she'll look like in her 30's but Kate on the other hand has a face that she could age into. I'm not sure if I'm making my point clear but I think Kate's popularity will have lasted longer than Gemma's.