I'm not here to defend H&M, but at least they always talk a lot about how they are switching over to sustainable fabric sources, promoting recycling, organic cotton. Didn't they also pledge to use only organic cotton from a certain year onwards, or am I getting my fast fashion mixed up?
Either way, when it comes to fast fashion collaborations, H&M always pulls it out of the bag imo. Better than American brands like Target and Macy's for example.
the fabric quality is there, the designs are well supervised, lot of good details. With Donatella's recent retrospective collections for example I'm very surprised by how well the H&M collection fits in with all the designs.