
Parade HOPE & @giseleofficial goes to be transmitted to the living creature for the site of the UOL from the 20:30 hrs
In this fifth (12/5), from 20h30, the UOL transmits, to the living creature and with exclusiveness, the parade of the new collection of lingerie of the Hope mark, carried through in closed event for 500 guests, in São Paulo. The model Gisele Bündchen is the star of the parade, that will go to also count on others tops, as Ana Claude Michels, and will have diverse effect special in passarela. Internautas of the UOL will be able to follow the transmission in video through the computer, iPad and iPhone, beyond commenting to the living creature, saw to twitter, in player of TV UOL (http://tvuol.uol.com.br/aovivo). Gisele in numbers This will be the first parade of lingerie that Gisele will make in Brazil. In the United States, top was part of the cast of the coveted Victoria' s Secret during six years, until breaching its contract in 2007. At the time, the wage that the mark paid top turned around US$ 5 million per year (what today it would correspond about R$ 8 million and incluía parade and campaign), in accordance with information of the periodical " New York Times". The magazine " Forbes" it divulged, last week, that the Brazilian follows as the most paid model of the world, with annual invoicing of US$45 millions, that is, US$ 20 million more than what in the previous year. Cachê of Gisele for the parade of the Hope was not divulged. As it selected UOL Style, the parade will still mark the announcement of a proper line that Gisele will launch in partnership with the mark.

Gisele Bündchen moved of strategy. The model, considered for the magazine " Forbes" the most paid one of the world, will have the first proper mark with its name --a line of lingeries produced in partnership with the Hope. So far, Gisele had only loaned its name for collections of other marks. Its cosmetic company, the Sejaa, does not load the famous last name. The Gisele Bündchen Brazilian Intimates will be launched in the night of this thursday, in São Paulo, in a parade for about 500 guests, and will be in the store from day 25 of this month. It will be the first time where Gisele will also appear of lingerie in one passarela Brazilian and the first one since that the teams of the Victoria' mark left; s Secret, has years. In accordance with Carlos Eduardo Padula, commercial director of the Hope, about 1.000 points of sales and 61 proper store (surmountings) of the mark --in all Brazil-- they go to vender the line of Gisele initially. The number, however, can go up stops between 2.000 and 3.000 points in the country, depending on the demand. " I do not believe that it is a product for all the points of venda" , he affirms. Initially, the products will not be commercialized in the store of the Hope in the exterior (three in Portugal and two in Israel). According to Padula, the line of Gisele does not have to compete directly with lingeries of the Hope, since it will have more sensual parts, directed toward occasions special, while the mark more has a profile come back to the day the day. Lingeries that they lead the name of the model will be produced and distributed by the Hope. The company also will be responsible for the campaign of marketing of the mark, that will have beginning in August, in accordance with Padula. Gisele already was the girl propaganda of the Hope since the last year. " We made a sufficiently significant investment, and an event of great launching também" , Padula says. The public of the line is women of classrooms and the B, between 20 and 40 years. The Hope waits that its invoicing grows 40% in this year, and foresees the opening of 60 store until December. In next the four years, the goal is to arrive the 300 proper store.
Yes, I just saw she is lauching her wown lingerie line in Brazil tonight... this will be fun!crappy translation but...
folha.com/giseledaily
I remember many were worried her career would be over after VS, (lol).
Really? Reeeeally? Who said this? I wouldn't have worried for one friggin' second about the future of her career. 