Gisele Bundchen

[michelabella]

Without salt, your hair gets even more TOP! And that is with salt artist Bashir Sultani, an expert in making perfect portraits using only salt as raw material.

 

[michelabella]

This is such a good read about Gisele's impact on Brazilian modeling culture circa late 90s/2000.

This Year's Model

Sep 24, 2000

On a tree-lined street in Sao Paulo's tony Jardins district, a double-decker bus pulls up in front of a manor house the color of pink lemonade. Out spills a stream of teenage girls, permed, perfumed and teetering on spindly heels that clatter over the cobblestones. They march through an iron gate into the Brazilian headquarters of Marilyn, a French fashion-model agency, each carrying photo portfolios under their arms and visions of New York in their heads. Inside, overworked bookers and scouts yell into mobile phones or tap away on keyboards. The new arrivals are herded into a waiting room, where they sit nervously, chewing gum, comparing portfolios and gabbing about pimples and shampoo. Two by two, they file in for interviews. "On your feet, and smile, please," says director Zeca de Abreu, looking one pair up and down. "When do the braces come off?"
Schoolgirls the world over have long dreamed of donning designer silks and parading on the catwalk to the steady purr of motor-driven Nikons. But in Brazil, where beauty is as highly valued as futebol or the samba, modeling has become an obsession. Modeling courses, makeup workshops and beauty contests are all the rage. Crash diets are in vogue. A dozen big-name modeling agencies like Marilyn have set up shop in Sao Paulo and deployed an army of talent scouts to beat the pavement for new faces. And from the smallest parish in the southern grain belt to the swank boulevards of Sao Paulo, kids are practicing their posture and perfecting their pouts. Capricho, a glossy teen magazine, recently asked 1,100 Brazilian teenagers if they wanted to become fashion models. Eighty-six percent said yes.
The reason for this craze stands 1.77 meters tall and has smoldering blue eyes. Her name is Gisele Bundchen--known to all as Gisele--and she is the most celebrated Brazilian since Pele. First introduced by designer Alexander McQueen two years ago, Gisele, now 20, is the world's top cover girl, taking to more than 1,600 catwalks and earning a reported $7,000 an hour. When she struts her trademark runway walk--sassy and high-stepping, like a filly in tall grass--hearts beat faster from Milan to Manhattan. She has become an international icon: Vogue put the Brazilian bombshell on its cover three times last year and in December crowned her "Model of the Year."
To be sure, Brazil's beauty fetish precedes Gisele, going back at least as far as "the girl from Ipanema." But the emphasis on appearances has a dark side, too. Many model wanna-bes live under the tyranny of the bathroom scale, and may be prime candidates for eating disorders. They will often do anything to improve their chances of stardom, whether it means taking intensive English lessons, undergoing orthodontics or visiting a plastic surgeon to pin back their ears or vacuum out some cellulite. A few models even take growth hormones to reach lofty catwalk heights. Experts warn that such practices can be extremely dangerous to growing teens.
But for many kids, it's the price of a better life. Marilyn director Abreu compares the rush to the ramps to slum kids' aspiring to football stardom. Even moderate success can help lift a family out of poverty. Juliana Martins, a 16-year-old who has been modeling since she was 13, earns in a day what her father can earn in a month, about $550 at the steel mills where he works in Sao Paulo state. Patricia Mezzalira dos Santos, a 15-year-old from the depressed farming town of Lajes, hopes to use her cherry cheeks and powder blue eyes to boost her family's $600-a-month income. "One of the first things I thought about was the money," she said at a recent modeling workshop. Some parents think of nothing else. "There are parents out there willing to sell their kids," says Ming Liao Tao, a veteran Brazilian spotter.
It's easy to understand the temptation. Who wouldn't want to live like Gisele? When she isn't on the ramps, adding value to labels like Donna Karan and Ralph Lauren, she's hanging out in her TriBeCa duplex or making sure boyfriend Leonardo DiCaprio doesn't get lonely at the top. It would be difficult to overstate Gisele's impact, not only on Brazil but on the modeling industry as well. Just two years ago the celebrity model looked like an endangered species. The public grew so weary of the pampered princesses that they were pushed off magazine and tabloid covers by pop singers, movie stars, even politicians. Then came Gisele. "She had breasts and hips and great hair," says James Scully, booking editor of Harper's Bazaar. "Men want her. Women want to be her. We haven't had that since Cindy and Naomi."

And so the fashionistas swarmed to Brazil for Gisele clones. Fashion Pygmalions are scouring the hinterlands for beauties in the rough. Models with nondescript accents are pretending to be Brazilian. "Everyone asks me if I know her," says Brazilian clothing designer Alexandre Herchcovitch, whose popular label, Zoomp, is selling even better in the age of Gisele. Other Brazilian companies are capitalizing on the babe from Brazil as well. When the giant beverage company Ambev wanted to add some oomph to its New York Stock Exchange debut last week, they called Gisele--not Greenspan--who tossed Ambev caps and blew kisses. Says Herchcovitch: "It's a good time to be Brazilian."
Especially if you're a model. Once a struggling, underpaid group, Brazilian models now crowd catwalks around the world. No reputable agency can do without a stable of Brazilian models. In Milan last April they came by the dozens, draped in everything from Fendi to Feretti. The Brazilian battalion will be on hand this week when New York's annual Fashion Week gets underway. "Brazil is my favorite country," declares Peruvian fashion photographer Mario Testino.
But why? In a world flush with angelic faces and traffic-stopping figures, what is it that makes the Brazilians stand out? It's hard to imagine now, but before she rose to stardom, Gisele had plenty of doors slammed in her face. Some agents thought her fair hair and angular frame were not "Brazilian" enough. Others said her face with its generous nose was, well, "funny," she recalls. Now the fashion business has learned its lesson: in a society consisting of Indians, Africans, Italians, Germans, Poles and Japanese, there is no trademark Brazilian. Instead scouts are reveling in a land that serves up more colors than Crayola.
The diversity is endless. There was caramel-skinned Fernanda Tavares giving Ricky Martin goose bumps on the cover of British Vogue in August. Gucci girl Caroline Ribeiro, from the Amazon region, is as brown as the nappa-leather slacks she squeezes into. Mariana Weickert is being touted as a young Barbra Streisand look-alike, while Nathalia Costa and Giane Albertoni are as blond as any milk-fed Swede. "It's the mixed blood that drives everyone wild," says The Sunday Times's Isabella Blow, the doyenne of fashion critics.
None of this has been lost on aspiring young Brazilians. Beauty pageants--Miss Swimming Pool, The Girl of Summer, Most Beautiful Student, Grape Harvest Queen--crowd calendars year-round. And teens are willing to subject themselves to all kinds of scrutiny in their quest to become the next Gisele. At a small-town workshop, Ming squeezes flanks and bellies as he watches girls in bikinis and boys in briefs march up and down a makeshift ramp. "You're going to have to lose four kilos," he says, shaking his head at one wholesome blonde.
Indeed, Ming--among others--thinks Gisele-mania has gone too far. "These kids think it's all perfume and beautiful people, when it's really about hard work and brutal competition," says Ming, who spent 11 years brokering contracts for young models in Japan and New York. In Brazil, many aspiring posers turn to Dilson Stein for help. A former model, Stein roams the backcountry of Rio Grande do Sul, setting up makeshift catwalks in high-school gymnasiums and teaching wanna-bes the secrets of the trade. One of Stein's 20,000 former students was a gangly 13-year-old they once called Olive Oyl. Now they call her Gisele and, thanks to her, Stein can barely catch his breath. "There are more where she came from," he exclaims.
To be sure, Brazil's modeling business has changed dramatically since Gisele was a schoolgirl. In the mid-'90s, there were five agencies nationwide. Now there are 11, with branches all over the country and a legion of aggressive scouts. "I have a computer map which shows me each girl in each state," says Waenry Matias of Marilyn. A decade ago amateur agents combed the streets for the odd princess in the crowd. Turning her into catwalk material was another story. "Most of the models weren't earning enough to be professionals," says John Casablancas, the maestro for 30 years at Elite. "They were trophy girls for rich boyfriends." Since then the fees for those who make it to the runways have tripled and the competition has grown fierce.
But even those lucky few who are admitted to fashion's inner circle face a life of sacrifices. Most models live in cramped rooming houses and sleep in bunk beds: four, six or eight to an apartment. The agencies not only take a huge cut of a model's fees but also debit room, board and travel expenses. (Many successful models never get out of debt to the company store.) The lucky ones may get to see the world, but not on a first-class ticket. And because agencies rarely go out on a limb to sponsor a work visa for an untried Lolita, scores of models start their overseas career by working illegally.
Still, the wanna-bes keep coming. "The whole world is looking for the next Gisele," says Casablancas. And there will be a next Gisele. But whether she's Brazilian or Somali or Indian is anyone's guess. "This is not about a country, it's about beauty," says The Times's Blow. "Fashion buys beauty, wherever it may be found." For the moment, at least, that's in Brazil.

thedailybeast.com/newsweek/2000/09/24/this-year-s-model.html

 

[michelabella]

Louis Vuitton Spring/Summer 1999 ft Gisele Bundchen | FashionTV



Christian Dior Spring/Summer 2000 ft Gisele Bundchen & Carmen Kass | FashionTV

 

[michelabella]

Versace Fall/Winter 1999/2000 RTW Show ft Gisele Bundchen, Carmen Kass | FashionTV




Tom Brady, Gisele Bundchen Welcome Baby Girl: Gisel Bundchen Interview on Home Birth

 

[Bigmax]

“The Amazonians” – Ten Magazine Winter 2012



fashionscansremastered.net

 

[michelabella]

Mario Testino event



derek blasberg instagram

 

[LabelWhore4]

Interesting article in #63. Casablancas was wrong because 13 years later there still hasn't been a new Gisele. The only girl to come along who might be able to carry her torch is Karlie. That pic of Gisele, Karlie, and Testino speaks volumes. But still it will be hard to reach so many markets like Gisele did while still remaining very, very high fashion. She's seriously a modeling institution.

 

[Littleathquakes]

love that pic of her and Karlie.

 

[UneVieEnOr]

How does that chick "Karlie" even compare ?!? I'm seriously lost..

 

[Littleathquakes]

Body-wise and exotic looks, it's no contest. Gisele all the way. But in terms of welcoming back the term 'supermodel' - Karlie is as close as it gets. Her stardom is just rising, she is going to be the next household name.

 

[CommanderTMugler]

I don't see Karlie snatching the multi million global deals that Gisele can carry, she's a good high fashion model who can reach the likes of a Daria or Natalia but not Gisele.

 

[LoveKatFashion]

^I can see karlie getting there. I don't think anybody is suggesting that Karlie is at giseles current status, but I'd say shes on the way and on the same career path as gisele.

 

[michelabella]

I think in terms of being "the" fashion darlings and at such a young age, Karlie seems to have the most potential, but still...

new to me book cover

giselebundchen.fr

 

[ALAUU]

To be on Gisele's status means to be more than just a household name. It means having your own business, getting major long-term contracts in addition to being on the cover of many magazines and getting major ad campaigns. I think we live in a time now where it's impossible for models to ever reach Gisele's level of fame because there will never be a time when models regularly get the cover of major American fashion magazines. Even Gisele, if she started out today would not be as successful because she wouldn't be receiving the exposure now that she got back in the late '90s-early '00s. A big part of why she became so big was that she made it onto the cover of US Vogue multiple times a year, was on the cover of W seemingly ever other issue, and had countless other covers. That, along with VS, made her a global phenomenon. To say that Karlie may be the next Gisele is false on so many levels because the circumstances make it virtually impossible. Maybe she will get a Vogue cover one day, but will there ever be a time when a model who has started out in the past couple of years can say they got more than 10 American Vogue covers? No. I agree with whoever said she will be on Natalia or Daria's level. Definitely. She's already got so many campaigns and she's barely in her twenties, but Gisele? No. Not for anyone. Gisele is on her own in that sense. Not even Kate Upton who is very famous now will ever be the next Gisele. People overlook the timing and the circumstances of Gisele's rise when they say that so-and-so will be the next Gisele. You can have the right look and the skills, but if the media outlet is narrow then you're not going to be a household name.

 

[LabelWhore4]

^Your argument is a fallacy in itself. You are comparing very different times in modeling. This thread is not about Karlie and that wasn't the intention of my comment. All I was saying is Karlie is pretty much in the 1999/2000 period of Giseles career and it can go one of two ways...

Models might not be able to snag bundles of US Vogue covers today but some, like Karlie and Kate Upton, are receiving the modern equivalent. The path has changed but the game will never change. Fashion needs a Gisele to come along every other generation or it would become as stale as it is now. The stars have aligned and we are just waiting to see who will take the ultimate prize.

 

[0oYCRo0]

Oh people, please... You have to ask someone who doesn't know anything about models, and if that person knows who Karlie is, then MAYBE, just maybe, you could say that Karlie is getting close to what Giselle is or was in the past. I'm not a fan of either of these girls, but I can't deny that Karlie is not even close to Giselle, just look and ask around people that is not related to fashion and you guys will see.

There's something that Karlie lacks and Giselle has, which is sex appeal, and that sells, whether we like it or not. They both do amazing in both high fashion and commercial, but just because they both do well, that doesn't mean that you can actually say that they're alike- they just have some things in common, just as a lot of other models do.

 

[LucaNatashaFan]

Omg there's only one Gisele in the world, that's. She's the most successfull, most paid model of all time, she's in the 10 most rich women in the world, come'on guys be real, Karlie can be a big model but Gisele is Gisele, it's impossible to be on her level or even bigger than her.
When do you guys think she'll be back at work? I guess probably the last days of January, if so we'll see her in the April/May issues, i wouldn't be surprised to see her on American Vogue cover, what about the age issue? She has 2 children, a supermodel and haven't been on the cover from 2010... And i'm quite sure Emmanuelle will put her on the cover of Vogue Paris this year.

 

[michelabella]

Not sure if she has a contract this time around that stipulates she has to be back to work after so long (like with Colcci). The only thing I have read are the People mag rumors, which I really hope is untrue. I always liked how she didnt do tabloid photoshoots.

 

[theBlueRider]

I don't understand why people are comparing Karlie to Gisele Bundchen. The same thing happened with Daria and Natalia when they were in their prime. Everyone is trying to make it happen.

But what everyone is forgetting is what the time really was like when Gisele was booming in her early 20s. She created and set trends. She was an original. She made tousled, textured wavy hair "in." She made bayalage highlights "in." She made honey/caramel highlights on an ash light brown base "in." She made muscles and boobs "in." She started the twist and bend poses you see models doing today to create shape. She was part of the tan/glow revival-bronzer, highlighter, shimmer etc. We're still living in the post-Gisele era where a lot of trends and our ideal standards are based on Gisele. VS is still basing their most used hairstyles off of Gisele's signature hairstyle.

I don't see Karlie being able to influence men and women all the way down to their shower routines because she's just not as original as Gisele. Karlie is a great model but not the icon people are materializing her to be and the biggest downfall for any model being compared to Gisele or Kate Moss (how many girls have we heard were going to be the next Kate?) is the comparison itself.

 

[michelabella]

Anyone have any info on this?

August 13, 2012
Advertisers Finesse the Art of Enticement

For the first time, Givenchy created a separate campaign for fall specifically dedicated to optical frames; it stars Stella Tennant. A follow-up sunglasses campaign—featuring Gisele Bündchen—will be released for next spring.

wwd