GISELE BUNDCHEN and Keseme Ole Parsapaet, a Maasai warrior from Kenya, will be unveiled as the faces of a high profile new ad campaign for the American Express (RED) card this week. A major feature of Bono and Bobby Shriver's initiative to help fight Aids in Africa, the card means a minimum of 1 per cent is donated to the Global Fund for every ?1 spent on it. "I think (RED) is an amazing project," says Gisele, who was photographed by Nick Knight for the campaign. "Being able to help and change other people's lives is wonderful and truly inspiring. With American Express donating every time consumers spend on the Red Card, it makes you feel less guilty about spending and is a fantastic way to help fight Aids every day." Keseme, her partner in the campaign, adds: "Aids is affecting my community. I think (RED) is great, it is a way of helping the world come together to help fight Aids." To apply for an American Express (RED) card to to www.AmericanExpressRED.co.uk. (August 30 2006, AM)
yes, she is!
and she's a true SUPERMODEL, if ever there was one. she's an icon and a idolized image all throughout the world, and this only ads to her status.
its a great cause, and a wonderful looking campaign! gisele --- you ROCK!
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