No sooner said goodbye, Gisele Bundchen is back. Not on the runways, but the campaign of Allure collection of her lingerie line Intimates GB, which is the focus of the ubermodel right now. The business is lucrative, especially in e-commerce, which has recorded an increase of 181% in one year, according to VTEX platform. "The shop already has the same result as a physical store. We went from 30,000 visitors per month to 100,000, "says Vanda Dias, e-commerce manager for Hope, which manages the top brand. "The expectation is to triple in size by 2015". Exactly why, Gisele prefers to focus on the domestic market. "She is very involved with the business. Hands on and looks all. To celebrate her 20th anniversary, we have a special commemorative collection in the second half, "added These Rissi, project manager of GB Intimates. In addition, there are negotiations for a store in the Shopping Iguatemi in Sao Paulo. Outside, the goal is e-commerce and corners in department stores like Galeries Lafayette in Paris, KaDeWe, Germany and Jelmoli, Switzerland. "In four years, we have doubled in size, but Gisele takes one step at a time," says Thais. While taking care of her business, La Bündchen makes special appearances. It was thus in Seoul, the Chanel Cruise fashion show, in which first saw sitting in the front row. "A different perspective", summed up the über model.
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