Gucci ‘GG Monogram’ 2025 : Emily Ratajkowski & Kit Butler by Daniel Arnold

[FashionPower]

At a time when spending on "luxury" is in decline, I'd be surprised if anyone pays the currently inflated ££££ prices for Gucci canvas products, they're more likely to swivel to a contemporary brand like Coach or Michael Kors for a canvas bag at a tenth of the price - or pick up something similar to Gucci from a stall.

Those basic canvas monogram bags are all manufactured in Prato chinese sweatshops (no safety aids installed on equipments, kitchenettes / bedrooms located inside the building) and their production costs span a range from 20 to 50 Eur per piece, anyone with a little knowledge of fashion business living in Italy knows that. Getting a canvas bag in 2025, whether it's from LVMH, Kering, Richemont, Mayhoola feels so out of touch cause one would expect random customers to have gained some kind of awareness on how these conglomerates operate to increase profits / margins and cut costs. If anyone really had any doubt on how Kering gets the 7+ mil Eur yearly salary for Patrizio Di Marco and Marco Bizzarri CEO positions...
By the way, Gucci got definitely the worst monogram, even worse than Dior oblique...at least LV tweaks it multiple times per year for the release of some spicy capsule.

 

[thatsfierce]

Lol they really dont put any effort these days…

 

[Mrs.T]

At this point they should just call Snooki to star in the campaign.

At least it would be more interesting 😂

 

[99 Percent Polyester]

the duality of man

 

[upNorth]

Does campaign spread like crazy on social media? YES

Do we talk about it? YES

Do we want the bags? YES

THEY DID THEIR GOAL.

Personally I find campaign very quirky! Kind’ve cool! But nothing groundbreaking!

Okay Next!!! 😁

Who’s talking about it? I see more people talking about the tomato that’s giving Loewe.

 

[mepps]

When you hire Kit Butler, and you completely waste his talent, and beauty. 💀

 

[fashionmarketeditor]

the Gucci canvas monogram is simply outdated, cheap, passé and tacky. The only people who desire it are the ones who shop on Canal street. They’re no better than the MK monograms women carry at TJ Maxx. Where’s the elevation? The exclusivity?

 

[PDFSD]

Susanna Nicoletti / SUN DeLuxe

Gucci is not going to have a fashion show in September and they will try to push products in-store, instead.
Guess why…
Wishful thinking for Demna impact on sales? Like a Supreme drop (we know how it went)?
Patch theraphy? Lack of money after the unclear Cruise show in Florence a few weeks ago that costed some money and got back lots of scratched heads?

But apparently they have money to spend for an Emily Ratajkowski that is everywhere?
Why choosing her? Because she has 29.1 million followers.
Who are Emrata followers? Women willing to buy a canvas logo bag?
Or men eager to see her ***?

 

[upNorth]

lol at her caption, serious brand

 

[vogue28]

Never minded Emily Ratajkowski. Also don't mind the fact she's landed a Gucci campaign but the end result is just lackluster beyond belief. Such an insipid, uninspiring and total nonevent of a campaign!

 

[FashionPower]

The famous brand elevation so much advertised by our beloved Bellettini.
What scream brand elevation more than an influencer with 30mil followers whose fame arise a decade ago for flashing her boobies in a music video carrying monogram GG luggage and hand purse?
LOL