Gucci Beauty 2025 : Abbey Lee Kershaw by Ezra Petronio

[vogue28]

Abbey Lee for the Gucci Beauty Mascara Le Magnétisme:

 

[Lola701]

That’s a terrible shot…

 

[GoldenPetals]

I thought it was called "Beauty"

 

[kokobombon]

Holy photoshop 😅
other than that, I like the shot. I'm always here for Abbey

 

[fashionsavvvvvy]

Is that AI generated?

 

[TaylorBinque]

Who thought this was a good shot?

 

[KoV]

Looks a bit crusty

 

[Salvatore]

Oh no baby ... this isn't it !

 

[upNorth]

This is the worst shot of Abbey I’ve ever seen. What happened to her upper lip?

 

[GivenchyAddict]

I feel like Gucci is the place to be for these people to charge a lot for a crappy work.

What’s the point to have Talbourdet when you have already Zanola and then Ezra Petronio (yes as a photographer but he is also AD).

 

[Marc10]

They can’t do anything right, my god…

 

[Melancholybaby]

They can’t do anything right, my god…

It's honestly admirable at this point- 2 years, so many campaigns by so many different creative teams, yet every single one of them has ranged from non-event to plain bad (Daria's campaign aside).

 

[fenty]

They played in her face bad LOL

 

[FashionPower]

Did someone say AIRBRUSHED? Her pores and skin texture are nowhere to be found...
Also, how many creative people are needed to come up with a face close up shot for a beauty ad? My god...

 

[chrisand489]

Not bad, but not impressed to be honest

 

[svpernova]

I think they took the mewing contest too seriously. You have one of the most beautiful models and you capture such a terrible shot of her, that's a new talent in my opinion.

 

[ellearchivist]

How many art directors does it take to ruin a top model? It’s almost like the more people credited, the more woeful the end result! Gucci starting off 2025 on a low.
If they want that old glamour they should bring back whoever did the old ads with Frida. Goes without saying that Zanola needs to be removed immediately.

 

[90sfan]

Thought it was an ad for Adobe Photoshop Tutorial, circa 2012

 

[tomtakesphotos]

how is there a need for 2x art directors?? its one of the greatest working art directors shooting a simple beauty shot of a supermodel against a white wall in a warhol polaroid lighting / edit effect which ezra has done over and over....

 

[90sfan]

how is there a need for 2x art directors?? its one of the greatest working art directors shooting a simple beauty shot of a supermodel against a white wall in a warhol polaroid lighting / edit effect which ezra has done over and over....

someone needs to hold Ezra's hands between the takes. and supply him with cok* for his nose, so he doesn't get a tantrum. ,-)