Gosh, this is one deeply unattractive and drab advertising campaign. There’s just zero allure or aspiration here.
I am afraid Sabato de Sarno has already plateaued advertising campaign wise with that Daria Werbowy offering. Nothing else is comparing... and I'm officially concerned.
I think these are very in line with the Kendall/Bad Bunny campaign, and with the F/W 23.24 campaign as well. Daria is the outlier and I don't recall ever seeing that ad in print.
If Ford was hot sex, De Sarno is musty sex. It might occassionally hit the right spots, but it's nothing to brag about. I'm not impressed by his visual identity so far.
Too many stunts and nothing seems to hit the mark. Michele had such a strong vision that it's impossible not comparing to his period whenever something new comes up.
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