Gucci Pre-Fall 2017 by Glen Luchford

[Solaris]

highsnobiety.com

 

[Solaris]

More Pics
http://fashionista.com/2017/04/gucci-pre-fall-2017-campaign#&gid=ci0208235f000225ed&pid=gu521_pf17-campaign_sp-crops_horizontal_3

 

[Asia]

The 4th pic is so creepy.

 

[kokobombon]

I like the concept, the end result not so much. The photography looks cheap imo...

 

[TREVOFASHIONISTO]

it feels like a lot of thought didnt go into these. It feels a bit rushed

 

[Lola701]

I love it, i love the cast and i love the whole atmosphere. It doesn't look like an ad campaign and that's what i like the most.
It looks like photos extract from a Vice article

Some pictures looks like they straight from an archive about Congolese-Sapeurs in the 70's. I love that!

One thing: I always find it weird that for people diversity means "all black". I'm black and i like the fact that finally Michele and Gucci are suddenly aware of such things but they should be more inclusive of diversity in a larger scale.
I know the all black cast will not last forever so why not include Asian, middle-eastern (even if i know it's a little bit difficult in this case) and why not aboriginal people?

 

[narcyza]

Everything is awful here. Gucci need Tom Ford comeback.

 

[madzedre]

stop the madness

 

[Lola701]

Everything is awful here. Gucci need Tom Ford comeback.

No, please leave him alone. We don't need him at Gucci...

 

[Nymphaea]

stop the madness

+1!

 

[Scotty]

They know what they're doing with these campaigns..

 

[MyNameIs]

Remember when we could look forward to Gucci campaigns to see Snejana, Natasha, Freja, Raquel, etc?

Pepperidge Farm remembers.

 

[guimon]

This is a joke.

 

[kokobombon]

I wonder if they´ll market this campaign in Asia, aren´t they like huge racists?
isn´t that a big market for Gucci?

 

[Benn98]

I wonder if they´ll market this campaign in Asia, aren´t they like huge racists?
isn´t that a big market for Gucci?

I'm sure Japan and maybe Korea will be cool with it, Thailand and India will most likely be indifferent, China however, . Gucci is mostly worn by Li Yuchun, who is an immensely famous pop star over there. She's got a bit of an urban twist to her vibe, so that will be enough to market this collection.

This is actually quite brazen of Michele! An all-black cast for Gucci? Don't think I've seen that before, ever. I'm once again rather impressed that Glen Luchford expanded his repertoire to present something so unique. I mean really, Gucci's campaigns are so distinct right now. I recall this collection looked so heavy and overstyled on the runway, but by presenting it in a narrative is quite palatable!

 

[RedSmokeRise]

Asking them to tone down the styling is a lost cause at this point I guess.

Depending on how cynical you are, this whole thing can come off as disingenuous and a little pandering

 

[mepps]

I wonder if they´ll market this campaign in Asia, aren´t they like huge racists?
isn´t that a big market for Gucci?

More racist than white people in Europe and the Americas? Doubt it.

In any case this is an awful collection, but I dig the boldness of this campaign, and the models actually elevate the clothes. It will look amazing in print.

 

[Breathless]

Looks inspired from the mid 80's hip-hop era.

 

[whitewine82]

I like it. I don't feel so appalled to try some pieces like the lookbook make me feel like, but it's OK.

 

[GivenchyHomme]

This is so glam! I absolutely love it! There is so much attitude and emotion going on. My eyes are going everywhere and that's a good thing because the products are scattered throughout. Fantastic!