Gucci S/S 2016 by Glen Luchford

[simon]

a-state-of-bliss.tumblr.com/

 

[jnobis]

no thanks, I'll pass

 

[DutchHomme]

I can't believe this is Gucci
RIP

 

[fluxxx]

I'm not a fan of Anja, but suddenly I miss Anja and the blue sky background for Gucci campaign. Just like the old one

 

[Ivanovaju]

Seems like second girl is Polina Oganicheva.

 

[Nepenthes]

Their previous campaign was so good! This looks like an outtake. Love Peyton though, really happy for her!

 

[anonid]

All these Gucci campaigns/lookbooks look exactly the same.

 

[testinofan]

the retro style the first are funny now boring, Gucci is sexy this is creapy

 

[VogueGirl8910]

Horrible & boring, looks like the campaigns for Chloe in 2005?

 

[Aedlacir]

Please don't be one-note, Gucci! What was once a novel approach now looks dated.

 

[thatsfierce]

Cant stand her hair anymore. Its just annoying.
This is boring as I expected. Next.

 

[MON]

First campaign was good.. but now it's repetitive af. I get that this is their identity now, but one can have different takes on their own identity right?

 

[Nymphaea]

He really can't do anything else.

 

[Valentine27]

Gucci ads used to be my favorites. Sexy, glamorous and you could feel the power. Now I sense nothing at all. I don't like this new direction.

 

[GivenchyHomme]

This collection was so good and now he's gone and ruined it with the pre-fall collection and this campaign. It's all becoming disgustingly repetitive. It looks just like the lookbook. I simply don't understand why a major brand with one of the biggest budgets of all could produce this. Let Valentino be Valentino, Gucci needs to sing its own tune.

 

[Scotty]

I really hope this new Gucci direction is temporary and very short, this is really bad

 

[madzedre]

that isss thisss???

 

[kokobombon]

The concept worked the first time imo now it feels just lazy... how is this different than the prefall lookbook?
I guess it works with their new direction, I just don't care for this Gucci anymore... I'll wait it out until they're back to what I love.

 

[anlabe32]

This is awful. Gucci is dead and that Peyton girl is the worst girl i've seen in a long time.

 

[Lola701]

This confirms my fears after that Prefall lookbook.
The way they styled Peyton makes the whole thing look like a joke. And i don't want Gucci to look like a joke.

His 3 first campaigns were urban, dynamic and were styled carefully....

I'm waiting for the complete ad but this doesn't look good at all.