Gucci S/S 2019 by Glen Luchford

Discussion in 'Ad Campaigns' started by vogue28, Jan 30, 2019.

  1. Cecilou

    Cecilou Member

    Joined:
    Sep 12, 2010
    Messages:
    294
    Likes Received:
    23
    This is great, creative, joyful and you want to go in boutique to see the pieces! Once again, Gucci wins the advertising campaign race..
     
  2. dodencebt

    dodencebt Well-Known Member

    Joined:
    Sep 11, 2010
    Messages:
    4,266
    Likes Received:
    1,178
    I'd watch this movie.
     
    LustforFashion likes this.
  3. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    4,832
    Likes Received:
    1,868
    Seriously, it's fabulous!
    This is Michele's best campaign and IMO maybe one of the best Gucci campaign ever. I even prefer this to the Aliens.
    It's stunning, joyful, kinda aspirational....It slightly evoke the Tom Ford era in a way.

    It's stunning! I really love the sunglasses and i need them right now!

    Other than that, the clothes are really not good (except for the suits).
     
    333101 and dodencebt like this.
  4. Melancholybaby

    Melancholybaby Well-Known Member

    Joined:
    Aug 25, 2011
    Messages:
    13,967
    Likes Received:
    377
    That's the problem though, even if you go to a flagship boutique it's 10% runway pieces and 90% filler crap (hoodies, t-shirts, logos, tracksuits etc). It'd be more fun if they made them a bit more available, so you can actually feel like a part of this (very attractive) universe presented in the campaigns.
     
    DanielWP and Lola701 like this.
  5. 333101

    333101 Well-Known Member

    Joined:
    Jan 26, 2017
    Messages:
    1,178
    Likes Received:
    198
    I'm leaping right on the bandwagon here...this is amazing! Kudos to everyone involved. There's so much emotion translated in every shot and I love the use of colours. It's so incredibly cinematic - I can't wait to see this in print!
     
  6. guimon

    guimon Well-Known Member

    Joined:
    Dec 6, 2015
    Messages:
    3,066
    Likes Received:
    124
    Love it. It's amazing as expected.

    This is what a love. Energy, fantasy, emotions and not models looking dead and boring w/ stiff poses in front of the camera on a white background.
     
  7. mathiaskatz

    mathiaskatz Active Member

    Joined:
    Feb 4, 2015
    Messages:
    906
    Likes Received:
    218
    Yet again, love the campaign, hate the clothes.

    We need more of this cinematic feel! Gorgeous campaign!
     
  8. xandroh

    xandroh Member

    Joined:
    Jun 4, 2018
    Messages:
    69
    Likes Received:
    39
    I FUCKING LOVE IT!!! Definitely the best campaign of the season and no doubt one of the bests in recent years. The thing I love about Gucci campaigns is that, even though the clothes are too excessive and extravagant and are being worn by too many models, they still feel well-structured and dramatically proportioned in a way that delivers into their target customers' taste.
     
  9. Perickles

    Perickles Well-Known Member

    Joined:
    Apr 4, 2010
    Messages:
    2,149
    Likes Received:
    790
  10. Perickles

    Perickles Well-Known Member

    Joined:
    Apr 4, 2010
    Messages:
    2,149
    Likes Received:
    790
    I don't like anything about this campaign. Looks like one of those stupid musicals reminds me of The Greatest Showman.
     
  11. Joromana

    Joromana Active Member

    Joined:
    Oct 9, 2018
    Messages:
    112
    Likes Received:
    84
    Christopher Simmonds and Alessandro Michele are such damn geniuses. I was so not into their last couple of campaigns but this reminded me why they have put out some of the best work in ages.
     
  12. linoo0

    linoo0 New Member

    Joined:
    Aug 29, 2018
    Messages:
    8
    Likes Received:
    0
    there's no wonder that so many people love Liu Wen,because that's your taste. This campaign is amazing !
     
  13. Scotty

    Scotty Well-Known Member

    Joined:
    Apr 3, 2015
    Messages:
    4,389
    Likes Received:
    484
    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    UK Vogue Digital Edition
     
  14. Vitamine W

    Vitamine W Well-Known Member

    Joined:
    Oct 15, 2010
    Messages:
    2,628
    Likes Received:
    195
    Amazing. Almost makes me like the clothes, top notch work.
     
  15. StockholmFW

    StockholmFW Well-Known Member

    Joined:
    Feb 11, 2017
    Messages:
    3,582
    Likes Received:
    231
  16. StockholmFW

    StockholmFW Well-Known Member

    Joined:
    Feb 11, 2017
    Messages:
    3,582
    Likes Received:
    231
  17. dontbeadrag

    dontbeadrag Well-Known Member

    Joined:
    Mar 4, 2016
    Messages:
    251
    Likes Received:
    254
    Hands down one of the best campaigns possibly ever. This is playful, this is inventive, there is an idea! Do you remember Alberta Ferretti in a train? Or Valentino with guys by the pool? Or Dolce & Gabbana with the religious theme by Meisel?
    This is it, this belongs there! No nepotism, no stiffness, no boredom here! This is joy, this is creativity, this is fashion.
     
    YohjiAddict and GERGIN like this.
  18. dior_couture1245

    dior_couture1245 Fat Karl

    Joined:
    Jan 30, 2006
    Messages:
    7,776
    Likes Received:
    513
    I cannot get enough of the videos! The “No Business Like Show Business” video is incredible...the production value is so high and so absurdly well executed.

    And I love the red carpet videos, too - especially the one of the older woman with the pixie cut...it is so magical! And hilarious! But it’s not mean spirited or condescending or even too meme-ish...it’s just joyful and playful and creative and funny. It’s fabulous.
     
    Frida likes this.
  19. FashionMuseDior

    FashionMuseDior Active Member

    Joined:
    Feb 27, 2012
    Messages:
    242
    Likes Received:
    44
    Hands down the best campaign this season. Mid-late 2010s Gucci is so not my style and they make me desire some of their clothes.
     
    Frida likes this.
  20. YohjiAddict

    YohjiAddict Well-Known Member

    Joined:
    May 26, 2016
    Messages:
    1,028
    Likes Received:
    233
    So little contemporary fashion photography holds up in the way that say Bourdain's holds up to this day, they're not as carefully thought out nor ambitious in any way. This images bring that same dignity and grace back to fashion photography, these are images that'll stand the test of time despite their nostalgic entrapments. The models, lighting, colors, art direction are superbly arranged and it makes the images glow with a certain kind of magic that has been largely been absent for most of the past two decades.

    Glen Luchford complained on SHOWstudio about how little interest there was nowadays in giving image makers the time or budget necessary to make impactful images. Gucci has given him the resources he so wanted and the results are amazing once again, not only is he head and shoulders above the rest...he's on a level of his own.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"