FASHION INFRINGEMENT By Lauren Whitfield
Unoriginal material is the new black. But the music world isn’t the only one plagued with copyright problems. The problem is also rampant within the fashion industry.
Recently, singer Gwen Stefani announced she was suing Forever 21 for copyright infringement. And it isn’t their first run-in with angry designers. Between 2001 and January 2007, Forever 21 had been sued on six separate accounts of the same claim.
In March of this year, Diane Von Furstenberg sued the retail chain for copying two of her dresses. In fact, the chain has become so well known for copying the looks of designers that those in the know can easily spot the stores designer rip-offs.
Looks from DVF, Anna Sui, Jonathon Saunders, Marc Jacobs, Oscar de la Renta, Chanel and Vena Cava have all been sold in the store.
It is easy to understand why designers are up in arms about their hard work being knocked off and sold to the masses. If people can buy a dress for $22.00, why pay $200?
Those were my exact thoughts as I picked up a spitting image Marc Jacobs dress at Forever 21 this past weekend. I had been lusting over the perfect Summer-ness of the Maddy Plaid Cover-up dress for a few months. And to find an exact replica for much less than the original… if I didn’t buy it, someone else would.
It’s no surprise that last year Diane herself along with designer Zac Posen spearheaded a bill to get copyright to cover the looks of designers. Of course, nothing came of the bill.
Which is why I have the Forever 21 version of my latest MJ obsession sitting in my closet.