H&M Summer 2010 by Patrick Demarchelier

how many campaigns does h&m have this season? :blink:
first there was one with anja, sasha, liya, r'el
then there was another one with daria,
and now, another one?
 
^ H&M is a mass market retailer, so they have to put out a bunch of print materials to show the public their merchandise. We probably refer to their "stuff" as campaigns because they use top photographers and models, but really they are ads. Having said that, I don't object to them being followed on this subforum.
 
Scanned by me from the May issue of IT. Elle
mk12631.jpg
mk12632.jpg
 
Lara looks like a painting. Not in a good way!
Photoshop disaster!
 
it's great to see this other shot since Daria's almost like a cheetoh in the first one :ninja:
 
Oh ICU Julia trying to hide your wonky jaw with your "signature pose"

And LMAO at Lara and Sasha's faces being hidden. Only Daria and Erin look good.
 
Over photoshopped! The pictures look more like a painting.
 
great cast but I don't like the outcome.
 
Thanks for posting the entire set.
 

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