i saw it all today and to me it looked like cheapo Marc by marc or something. the leather in the jackets is really dry and bad and there are just too many prints going on. im sure in a few weeks, you'll see all the teenie boppers in it all too, so im not entirely sure if it was a good mover for luella....sure she's getting all the exposure she could ask for, but its cheapening the brand. not that i have anything against target either. i LOVE that store! where else can you buy a shabby chic pillow, golf clubs, music and make-up??? hahhahah but seriously....good move for target, bad for luella in my personal opinion