Runway's First Run
Harper's Bazaar launches publication
Tuesday, July 22, 2008
(NEW YORK) Harper's Bazaar's fashion authority is looking a bit more ubiquitous. The venerable style book, edited by Glenda Bailey, is launching a new side publication entitled Runway Report, which lands on newsstands July 29 and will remain there until November 1. Its objective? To provide Bazaar readers with a tool to sift through all things runway--aiding in the tricky process of creating an expertly edited fall wardrobe.
The Report, which will divide collections by city and designer, is edited by Harper's Bazaar fashion news and features director Kristina O'Neill. "We found that there was still so much more we wanted to say about the clothes, and so many more looks that we wanted to highlight from each show," she said. "We know our readers love clothes, and this is really a full report on what we saw at the shows, and what they are going to want to be wearing as soon as the weather cools."
The first run of Runway Report will boast a circulation of 200,000, which will be split between newsstands in top markets and Bazaar subscribers from households with annual incomes over $100,000. The book features 220 pages total, including 81 pages of advertising. Newsstand copies will retail for $6.95.